Playboy sources say that while Hugh Hefner cut a $207 million deal to buy Playboy Enterprises and take it private, his control is honorary. He is actually junior partner in Icon Acquisition Holdings LP.

Two marketers at Dell's Round Rock, Tex., headquarters dressed up in biker outfits and skull masks and stormed headquarters telling everyone to get in the lobby. Some workers dialed 911 and the SWATs came to arrest the men. Turns out they were trying to demonstrate a new tablet, Dell Streak, that can interface with a Harley. Let's see if it works in jail.

A BMW 335i costs $260,000, but that price isn't fazing buyers who are flush with cash, because of record economic growth in Singapore. To buy a car there, one must traverse a gauntlet of licenses, permits and fees, since the city is trying to cut back on cars and invest in public transport. But the ranks of millionaires in Singapore increased by 35% last year giving it the highest proportion of millionaires of any country. What's a few hundred thou?

Target Corp. will open a small store in a 110-year-old building in Chi-Town. The company said the new store will be part of a chain of small-format locations called CityTarget.

Major U.S. carriers upped prices for premium fares this week by up to $120 round trip. Delta initiated the increase, followed by American, US Airways, United, and Continental.

Borders Group Inc., the second-largest bookstore chain, has filed for bankruptcy in New York. The company will shut 30% of its underperforming stores and restructure with $505 million in financing from a roster of lenders led by GE Capital.

General Motors is in talks with former product czar Robert Lutz for him to return as a paid consultant. The 79-year-old former GM executive is still close to the company, and sources say the two have been working on how Lutz might serve the company in an advisory role.

A National Public Radio report says that the formula for Coca-Cola was found in a newspaper column from 1979 in the Atlanta Journal-Constitution. Nothing secret about the ingredients unless one considers that trace amounts of cocaine from "spent" coca leaves are still, apparently, part of the mix. The other stuff is standard spice-shelf fare like nutmeg, lemon oil and cinnamon, just the kinds of things a 19th century doctor would mix up with a dash to cocaine to make a drug-store elixir.

Burger King has tapped John Schaufelberger, who developed the Pizza Burger, to its top marketing position in Europe. He will be SVP marketing for Europe, the Middle East, and Africa. He was previously VP of global product and innovation. The Pizza Burger launched in the U.S. last year and is also in Japan but not in Europe.

Apple is working on a line of less pricey iPhones that includes a reworking of the software lineup for the phones to meet competitive pressure from less-expensive competitors. The phone would be about half the price of the current phones, meaning carriers could sell it at prices competitive with competitors. Currently, consumers can buy the phones from carriers for $199 or so.