Pagani Automobili SpA will begin selling the Huayra later this year for a cool $1.1 million. The company's managing director, Francesco Zappacosta said fewer than five will be sold in the U.S. this year. "However we are planning on expanding our factory in the next year and this will allow us to sell between 10 an 15 cars per year in the U.S." The car joins the rarefied company of Bugatti Veyron and Lamborghini Reventon among vehicles that cost more than $1 million. If one needs to ask about the fuel economy of the car, which has a gnarly V12 …

As the NCAA Division 1 Men's Basketball tournament creeps up, Esurance has signed on to be official car insurance partner of the Pac-10 Conference. Other sponsors include Toyo Tires, Pacific Life and MFS Investment Management.

Quirky TV ads have made E*Trade Financial famous but have done little to help pitch its functional appeal to investors. Can the online brokerage now catch up to its bigger rivals? E*Trade Financial may boast some of the most popular advertisements on TV, but the company still can't make a profit. Hobbled by bad loans that blew up in the financial crisis, it's stuck at fourth place in the highly competitive online brokerage industry. E*Trade executives are thus trying a new strategy: While not entirely abandoning their talking baby campaign, they're spending more than half of an increased ad budget …

General Motors is in talks with former product czar Robert Lutz for him to return as a paid consultant. The 79-year-old former GM executive is still close to the company, and sources say the two have been working on how Lutz might serve the company in an advisory role.

Borders Group Inc., the second-largest bookstore chain, has filed for bankruptcy in New York. The company will shut 30% of its underperforming stores and restructure with $505 million in financing from a roster of lenders led by GE Capital.

Major U.S. carriers upped prices for premium fares this week by up to $120 round trip. Delta initiated the increase, followed by American, US Airways, United, and Continental.

Target Corp. will open a small store in a 110-year-old building in Chi-Town. The company said the new store will be part of a chain of small-format locations called CityTarget.

Harley-Davidson's new YouTube effort via Boulder, Colo.-based Victor & Spoils, "No Cages," touts the HD1 factory customization program that lets buyers of Harley-Davidson bikes go online to design them, with the customization process taking about a month. The ads will also run on cable TV. A customer came up with the idea in response to the original call the shop made in September. Victor & Spoils replaces long-time Harley agency Carmichael Lynch, based in Minneapolis. Starcom will continue to handle media and Digitas to handle digital work. Harley Chief Marketing Officer Mark-Hans Richer said the campaign reflects the company's new …

Penske Automotive Group is exiting its deal with Daimler AG to market Smart in the U.S. Instead, the automaker's Mercedes-Benz luxury division will handle sales and marketing of the slow seller. In a joint statement, the two companies said the move reflected changes at Smart's headquarters in Germany. Sales of the Smart fell nearly 60% last year in a market that expanded 11.1%. Penske and Daimler put the distribution deal together five years ago. Now the automaker says it will collaborate with Renault SA on product development for Smart vehicles.

As Bank of America's global strategy and marketing officer, Finucane has the job of repairing the bank's global image after the global financial crisis. The nation's largest bank, which got $45 billion from taxpayers, has been in the news for allegedly mishandling foreclosures, and forcing people, whom the company had promised it would help, out of houses. It has also been accused of misleading shareholders, and overcharging customers. Finucane said she has worked nonstop for the past two years to mend the company's reputation and relationships with customers, watchdog groups and politicians.