As Japan's power crisis continues, spare parts shortages have begun having an effect on U.S. producers. Toyota has told dealers that it will be short of some 233 parts for at least a month and that it could get worse.

Japan's auto industry is hobbled by a paucity of parts of every shape and kind, from copper foil to microprocessors, and that is having an effect on U.S. automakers. Ford has suspended orders for a line of black and red vehicles because the special pigment for that color is made in Japan and not to be found. Rolling blackouts are having a profound influence on companies that make parts like electronics microchips, whose production involves an elaborate startup process each time manufacture goes offline.

You probably have one on a poster or framed above the stove. It's the advertising that fruit growers once used to tout their products. Between 1880 and 1893, California's citrus acreage grew tremendously (thus Orange County, for example). Ninety percent of it was in Southern California. Growers dealt with the inherent commoditized nature of the product by trying to create brands differentiating their oranges from everyone else's.

Franz Koch, Puma AG's head of strategy, will be the new CEO of the German company. He takes over from Jochen Zeitz next month. Zeitz has been promoted to oversee the sports and lifestyle division of PPR SA, which acquired Puma in 2007. Based in France, PPR also owns Gucci and Yves Saint Laurent.

A&F has drawn flack for marketing padded swimsuits to girls who aren't old enough to wear training bras. Critics say the company is pushing kids to grow up too fast. The tops were originally marketed as "push up triangle," and then bloggers started catching on last week. In 2002, it sold thongs to kids as well.

The Philippines is launching a marketing campaign to try to bring back to Hong Kong tourists who have been loathe to travel there since last year's tragedy in which tourists were killed by a man who had hijacked a tour bus. Tourism secretary Alberto Lim said his department is hiring a marketer in Hong Kong to lead the campaign.

Anthracite-haired Amber Heard, who acted in "Pineapple Express," is the new walking hagiography of the Guess fashion brand. As the face of Guess, she will be featured in Fall 2011 advertising.

Bob Garfield examines the oxymoron of brand journalism, which in this case means brands as social-media brokers of content about themselves. He says Chrysler's cutting off its social-media agency after one of its employees tweeted on the Chrysler account about Detroit drivers belies the truth about brands' attempts via social platforms to look (or actually be) transparent, spontaneous and conversational. "Fired him for being funny. Fired him for being spontaneous. Fired him for being relevant. Fired him for alighting ever so gently, like a canary taking its perch, on a dowel of human truth. You know -- the way social …

Colgate-Palmolive has agreed to buy Sanex, the personal care unit of Unilever, for $940 million in cash. Sanex, which specializes in deodorants, body cleansing products, posted $260 million in sales last year, mostly in Western Europe. The company is also acquiring Colgate's laundry detergent business in Colombia for $215 million.

Facebook is trying to develop advertising programs that deliver ads in real-time based on users' status updates and wall posts. A spokesperson for Facebook said the effort is meant to make advertising more relevant to people. "We are currently testing a feature that simply helps surface relevant advertising more quickly," said the rep.