Nestle Waters North America says it is making progress on environmental goals. In its 2010 Corporate Citizen Report issued this week, the company says it is making "incremental steps and thinking bigger about ways we can continue to improve watershed management, minimize our environmental impact and be a positive force in our communities," said the company's CEO Kim Jefferey.

Cameo Stars is looking for a sponsor for its deal with "American Idol," wherein celebrities' recorded greetings sent by friends appear on Facebook profiles. They are hoping a current "Idol" advertiser may step forward so that the greetings, which now cost $3 a pop, will be free for users. Meanwhile, the company is on the hunt for other marketing deals. One such involves Under Armour clothing, which has mixed martial arts champ Georges St-Pierre, a pitchman for the brand, featured in free Facebook videos. A similar deal is forthcoming for the movie "Kung Fu Panda 2."

Two former Delta Airlines customer service strategists are helping the ball club craft the "Reds Way," designed to teach employees to greet fans with enthusiasm, engage them in conversation and never be stumped by a question or request. Employees are rewarded with gift cards and, this year, the club is hoping to add prizes such as flat-screen TVs and trips to 2012 spring training. In addition, it has signed up 40 season ticket holders to catch staff members doing well.

Before she made spots for perfumes, Liz Taylor shilled for products like Whitman's chocolate, Lustre-Creme Shampoo, Lux Soap, Max Factor cosmetics and ArtCarved Diamonds. In 1996, she got CBS to place herself and "Black Pearls" fragrance into the story lines of four primetime shows on the same Monday night, an integration feat unparalleled since.

At its 20th annual shareholders meeting in Seattle on Wednesday, Starbucks CEO Howard Schultz outlined the QSR's plans, which include extending the brand into new grocery, hotel and other retail channels, introducing single-cup servings, increasing presence in overseas markets, and expanding digital opportunities. Of that last, Starbucks has deals with The Economist, ESPN Inside Rumor Central and Marvel Digital Comics.

For the third straight quarter, Best Buy is expected to post declines in same-store sales because of weak demand for televisions and entertainment software. Its focus on promoting pricy TVs hasn't worked and it keeps losing shoppers to Amazon.com, Target and Walmart.

General Mills on Wednesday reported profits rose 18% from a year ago but fear about inflation and U.S. growth prospects prompted a selloff of the company's stock.

Kenny G was in Audi's Super Bowl ad putting prisoners to sleep with his soprano sax. He also appears in an ad for a Washington State credit union promoting a new debit card with the UW logo. Others in the ad: Bill Gates, Sr., father of the founder of Microsoft; Richard Karn, star of "Home Improvement," and travel journalist Rick Steves. Other credit unions, responding to consumer distaste for big banks, are doing similar ad programs.

The United Football League is heading into its third pro season. Its head coaches include NFL alumni, few as eccentric as Jerry Glanville, who is head coach and GM of the Hartford Colonials. He was former head coach of the NFL's Houston Oilers and the Atlanta Falcons, as well as TV sports analyst for HBO, CBS and Fox. He is also his own brand, with his own Web site, YouTube channel and Twitter account. He talks about everything from Elvis to Lady Gaga in a wide-ranging Q&A with NYSportsJournalism executive editor Barry Janoff.

Nestle Chairman Peter Brabeck-Letmathe says CEOs shouldn't use shareholder money for philanthropy. Rather, companies should try to actually profit from doing good, a trend dubbed "creating shared value." Brabeck-Letmathe spoke on the concept at the Council on Foreign Relations in New York on Tuesday.