Kraft is giving Starbucks the heave-ho after a feud. Once partners, the two companies will now face off in the $4.1 billion U.S. packaged coffee market. Starting in August, Kraft will put its Gevalia coffee on supermarket shelves versus the Seattle company's retail offering, which Kraft used to distribute. Kraft will sell Gevalia as a premium coffee in over 20,000 stores, which means the 160-year-old Swedish Gevalia brand will be widely available here for the first time. Kraft had distributed Starbucks until March when the deal was undone in a court battle, in which Starbucks may have to …

The government is looking into 1.5 million Ford vehicles after dozens of owners have said their vehicles rolled away after they had put them in "park." These are all vehicles built between 2002 and 2005, according to the The National Highway Traffic Safety Administration, which said it has expanded the investigation of Explorers, Mercury Mountaineers and Lincoln Aviators. The agency said it has gotten wind of 200 allegations.

With generic version of drugs like Viagra coming, makers are trying new versions. Pfizer, which makes Viagra, is making a chewable form, "Viagra Jet," for the Mexico market. Cialis is projected to be the top seller in the class that includes Levitra, which is now offered in dissolvable form in Europe, a version that may be sold in the U.S. as Staxyn. It is marketed in a pocketsize, black box.

The National Football League is on ice with its labor lockout, and the National Basketball Association is skating toward a shutdown this summer. The National Hockey League could benefit as it starts its postseason. The Stanley Cup playoffs finish in June and, by then, the league could get a new TV rights deal. In the running are ESPN, Fox and Turner, as well as Versus and NBC, who air games now. The timing is good because they league is flying, having launched marketing ventures and new major events like the New Year's Day "Winter Classic" outdoor game that …

A new proposal passed by the Alaska House would cap tourism-marketing efforts at $12 million. The state would contract with one trade group for marketing campaigns with the contract being awarded if the group pays half of what the state is paying, meaning the program could get up to $18 million.

J. Crew couldn't have paid for this kind of publicity. It seems the color pink has the power to make a young child gay. So say critics of a J. Crew print ad showing a mom painting her boy's toenails pink. Some pundits questioned the moral rectitude of the ad, saying it could make a kid question his sexuality. Keith Ablow, a psychiatrist and Fox News contributor, bellowed that that J. Crew president and creative director Jenna Lyons, the mom painting her son's toenails pink in the ad, had better put money aside for therapy. Media Research Center said the …

"Kindle with Special Offers" will have the same software as the $139 device, recently offered, but instead of the screen savers of famous authors it will have ads from Buick, Procter & Gamble, Visa and others. They will also be on the homescreen, but not inside the e-books.

China will be the biggest luxury market in five years but Chinese luxury-goods consumers are seeking products that emphasize China's culture rather than exclusive brands that are iconic in the West. Richemont Group's Shanghai Tang and Hermes' Shang Xia ("Up, Down") label seem to have figured that out ahead of others, while jeweller Qeelin is growing. An analyst with McKinsey in Shanghai says more brands are thinking about the products they are marketing to Chinese consumers, not just their share of the market and their messaging. China's consumption of luxury goods is set to grow 18% annually from $12.23 billion …

Fiat, which bought 20% share of the Auburn Hills, Mich., automaker when it took a controlling stake in it, then bought 5% more in January, added another 5% on Tuesday contingent on higher sales of Chrysler vehicles outside North America, compensation to Chrysler for Fiat's use of its technology and recruitment of dealers in Europe and Brazil to sell Chrysler models. The Italian company plans to raise its stake another 5% by year's end.

Callaway is launching a display ad program promoting its Razr Drivers. The effort includes a banner ad on ESPN.com that lets viewers fill in the blanks to personalize the ad. "So much power, it's like having ___ in my golf bag," says one. Consumers can share their version of the ad on Facebook. The sharing process also makes consumers "like" Callaway on Facebook.