Sears Holding will hire Dentsu Network's McGarryBowen as lead strategic and creative agency for the Sears brand. The job had been handled by the Chicago office of Y&R, which will keep work on Craftsman tools, DieHard auto parts and Kenmore among others Sears brands. Sears is also hiring Minneapolis firm Peterson Milla Hooks to create campaigns for Kmart apparel and home lines. That work had been at DraftFCB in Chicago. The agency will remain lead AOR for Kmart.

Derrick Rose is featured in a new campaign for Adidas' adiZero Crazy Light basketball shoes. A new TV spot has him walking the streets of the Englewood section of Chicago, where he grew up. The ad broke on ESPN this week and will continue through the NBA Finals on TNT, ESPN and ABC.

Anheuser-Busch has signed a new deal with Daytona International Speedway. The multi-year partnership makes Budweiser both exclusive official sponsor of the Speedway and title sponsor of the Budweiser Shootout. The brand will also start a non-exclusive partnership with Homestead-Miami Speedway next year.

Procter & Gamble's digital marketing director, Lucas Watson, is heading to Silicon Valley to be VP sales and marketing for YouTube and video. Watson led the Old Spice "The Man Your Man Could Smell Like" video push last year. He had been ready to pack his bags for Panama, where he was to direct marketing for P&G's Latin America business. Google is looking to make its video channel more appealing to consumer brands like the world's biggest ad spender, P&G, which still puts most of its ad budget on TV. Since Watson took the reins of digital at P&G …

Chrysler CEO Sergio Marchionne could have broken into song -- the Gershwins' "They All Laughed," to be specific -- during a media presentation at Sterling Heights Assembly Plant in Detroit this week. The Chrysler CEO, who said the company has paid the U.S. and Canada back their $7.5 billion loan to keep the automaker afloat, noted that critics said it couldn't be done. He said that, in spite of those who placed "a death sentence on our company," the Auburn Hills, Mich., partner of Fiat SpA has proven its mettle. The repayment comes six years earlier than required under the …

In spite of the weak economy, sales of organic foods are strong in Europe and the U.S. The performance of organics is attracting investors who see an upside in developing economies of scale in a fragmented market of local farmers, particularly in Europe.

Columnist Rick Kranz argues that if Ford's Lincoln division is to be an elite luxury brand, what it needs is a flagship vehicle that evokes admiring glances. "How does a lightweight, mid-engine, two-seater badge as a Lincoln sound?" he writes. Kranz says such a vehicle could be Lincoln's more refined answer to the short-lived Ford GT performance car. He says Lincoln has told Auto News that it will introduce seven new or revamped vehicles in the coming three years; "however, a two-seat, mid-engine car has not been suggested to dealers." He writes that the idea isn't that far-fetched, and has …

K-C is doing its biggest multibrand retail-marketing program in eight years with "Cars 2." The push behind the film, which premiers June 2, brings in six K-C diaper, tissue and towel brands. The company's effort is representative of how multi-brand companies are putting a range of products behind sports, films and other entertainment events. While the effort is global, in the U.S. the company will have in-cinema ads, a national coupon drop in newspapers, direct mail, ads on Walmart's in-store TV, and social media elements. There will also be a promotion that puts 3-D glasses in Kleenex packages. The glasses …

Weight Watchers will use McCann Erickson New York for a social marketing effort after a review. Razorfish will continue to handle social analytics, while McCann handles strategic engagement. The agency has also done programs for Kohl's, Nikon and General Mills.

Lance Armstrong is facing his biggest battle since he beat cancer. The Tour de France icon has been accused over the years of doping, but in a "60 Minutes" interview this week his former teammate Tyler Hamilton said it's all true: that he -- Hamilton -- got endurance-boosting drugs from Armstrong and that the International Cycling Union helped with the cover-up. AdAge did a Twitter poll to see where people stand on the issue of whether this will hurt his brand. The responses are all over the map.