• New IPad Ad Says 'Now'
    Apple's new ad for iPad, "Now," doesn't talk tech, but shows what you can do now that iPad exists. "Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call. Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars. Because now, there's this."
  • Volkswagen Strategy Pays Off
    With sales up 18.5% so far this year driven by demand for the new Jetta, the automaker is doing several things right. "They've got a very aggressive strategy, and they're coming out with very aggressive pricing," said analyst George Magliano at IHS Automotive. "And it seems to be paying off for them." It also helps the company lower its prices by building vehicles here. The new Passat, which the company is building at its new $1 billion plant in Tennessee, starts at $7,000 less than its predecessor, which was built in Europe. The company also lowered the price of the …
  • Bruins' Thomas To Shave With Gillette
    Tim Thomas, goalie for the Stanley Cup champion Bruins, will shave off his beard today at the P&G division's World Shaving Headquarters in South Boston.
  • BJ's Wholesale Club Gets Buyout Bid
    Leonard Green & Partners and CVC Capital Partners are making a joint buyout bid -- amount undisclosed -- for BJ's Wholesale club, which operates 190 warehouse-shopping clubs in 15 states. The two private equity firms revealed their plans in a Securities and Exchange Commission filing on Friday.
  • Court Case Between LG, Samsung Reveals Marketing Secrets
    A court case in Australia between LG and Samsung over who has the best 3D TV technology has brought up research suggesting that men who are looking to buy a TV search the Internet while women visit a store. The court case in the Federal Court about whose 3D TV technology is superior showed that last year Samsung captured 50% of the Australian 3D TV market with their active shutter 3D TV technology.
  • Fayetteville Plans Campaign To Tout Its 'All-American City' Award
    Fayetteville, N.C., has won the National Civic League's "All-American City" award. The city, which is home to the U.S. Army's Ft. Bragg base, has won the award twice before in the 60 years the National Civic League has given the award. The last win was in 2001, but the city did no advertising then to promote it. This time it will, said Mayor Tony Chavonne. "We are going to move aggressively," he said. Fayetteville-Cumberland County Chamber of Commerce spends about $100,000 a year as part of its marketing and recruiting efforts, and its president said the organization will include Fayetteville's …
  • Avon Hit With Fair-Trade Recommendation
    When a product says it contains "fair trade" ingredients, those ingredients can be as little as 2% of the product. The self-regulatory body, the National Advertising Division of the Council of Better Business Bureaus, thinks that's wrong and has recommended that TransFair USA, which licenses "Fair Trade" seals for Avon, among other brands, make the distinction clear.
  • Camaro's Popularity Could Be Arrow In Heart Of Michigan Mustang Factory
    Chevrolet's Camaro muscle car has put a hurting on Ford's famous sports car, Mustang. After 24 years as the most popular four-seat sports car in America, Mustang lost out to Camaro last year, and the gap has widened in 2011. The new Camaro outsold Mustang by 33% through May. And that could spell doom for a factory in Flat Rock, Mich., that makes the Mustang. The plant, which employs 1,700 people, saw its Japanese partner exit the venture last week.
  • Edmunds, AutoPacific Offer Different Estimates On Auto Recovery
    The differences are in the hundreds of thousands of units. While auto research firms Edmunds.com and AutoPacific are both fairly optimistic on growth, they aren't close to being headlamp to headlamp on the actual numbers. Edmunds' chief economist, Lacy Plache, said the industry would rebound by mid-decade, with the firm predicting sales reaching 15.25 million by 2014. AutoPacific sees consumer confidence issues and the housing market as a ball and chain on auto sales' ankle, keeping sales at around 15 million units that same year. Also this week, J.D. Power & Associates lowered its estimate for U.S. auto sales this …
  • Collective Brands, Inc. CEO Resigns
    Matthew Rubel, chairman and CEO of Collective Brands, which owns Payless Shoes and Stride Rite and Reds brands, has resigned, effective immediately, to pursue "a new chapter" in his career. The company's wholesale operations and international sales have been strong, but the company's domestic business is stagnant.
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