USA Today
IBM is 100 years old, going from a company that made punch cards and clocks to the Deep Blue artificial Bobby Fischer. The $197 billion company is the fifth-most valuable U.S. company, just behind Microsoft at $200 billion and well ahead of Google at $162 billion.
Advertising Age
PepsiCo is restructuring its marketing department to be more global with three new marketing roles. The three executives, expected to be two external candidates and one internal candidate, will take on various duties handled by Jill Beraud, chief marketing officer-PepsiCo Beverages America. She is leaving the company. Brad Jakeman will be head marketer for the Pepsi trademark globally. A second executive will be global chief marketer for beverage brands, not including carbonated soft drinks, Gatorade or Tropicana. Simon Lowden, who currently has a chief marketer role for Pepsi International, is reportedly to be CMO for the U.S. beverages business. PepsiCo …
Reuters
Walmart Express stores are a fraction of the size of a Walmart supercenter and sell a variety of items, from food to housewares and apparel. The company is opening its first Walmart Express outside of its home state, in Richfield, N.C. In July, it opens the first urban Walmart Express in Chicago. Its second store within the city limits, it is set to open in the Chatham neighborhood that is part of the city's South Side. The company plans 15 to 20 of the small stores this year to lure dollar store and online shoppers.
Big Lead Sports
John McEnroe says what tennis needs to win fans is a little blood, sweat and tears. "We need intense marketing to boost interest among casual fans," he said, during a June 14 teleconference to promote his match against Jimmy Connors. "We Need a 'Hard Knocks' for tennis." He implied that tennis' image is little too crisply ironed and needs a few undeleted expletives. Writes columnist Barry Janoff, "When the New York Jets were featured last season on HBO's reality show, 'Hard Knocks,' it brought national attention to the team. That was due in part to the gritty, up-close and sweaty …
The Detroit News
Chrysler is on a roll. The automaker, which got some nice coverage in Newsweek, is going to reopen its Trenton North Plant. The company will invest $114 million, keeping 268 jobs there. The plant will make Pentastar V-6 engines.
Automotive News
Hyundai Motor America expects to sell 600,000 new cars and crossovers this year in the U.S. That would be a record. Demand for the new Elantra and Sonata sedans is leading the sales and market share growth. Earlier this year, the Fountain Valley, Calif.-based company said it didn't have the capacity to do that kind of volume but has since boosted it at its plant in Alabama. Some degree of Hyundai's success is due to the Japanese automaker's struggle to extract capacity from hobbled operations in Japan that are still getting back up to full bore.
The Boston Globe
AT&T's CEO said the company will start deploying a next-generation cell network in Boston that can be deployed across the state if the company's $39 billion acquisition of T-Mobile happens.
The Miami Herald
Michael Capponi, a South Florida promoter who was so moved by events in the devastated island nation that he has traveled there 32 times, has launched a tourism redevelopment project in Jacmel, a town on the south coast known for its local artists and papier-maché handicrafts. With actress Maria Bello, her friend, venture capitalist Reza Bundy, and Haitian business leaders eager to see the town reborn, he plans to redevelop the city and the surrounding coastline with American and Haitian activists and entrepreneurs, all united in the quest to rebrand the country as a hip tourist destination. "This is a …
The Big Lead
He's 36 now, not playing as much, but he still can field brands. Soccer star David Beckham will pitch products this year as a celebrity. He is in a Diet Pepsi ad, is backing Samsung's Olympics effort, while expanding his fragrance line for Coty and introducing a line for Armani. He will also do work this year for Adidas and digital gaming company EA Sports.
The Detroit News
Auto (and aerospace) legend Bob Lutz says, in his new book Car Guys versus Bean Counters that the decline of U.S. auto companies (which seems to have turned a corner) has less to do with the demands of the UAW than with myopia among biz school wonks hired by the companies. He also has some harsh words for the press for favoring import cars over domestics.