The Boston Globe
The new Coca-Cola Freestyle machine, which creates a wide, and wild, assortment of flavors based on combinations of its portfolio of sodas and juices, and which the company has shown at futurist conferences and other events, is being tested in Massachusetts. The company is distributing 17 of the machines in the state, to places like Wendy's and Kelly's Roast Beef. The retro-looking machines make 125 flavors like Sprite with Grape and Hi-C Orange Vanilla. The fountain offers 20 regular, low-calorie, and diet options of soda, ranging from traditional Coca-Cola to PowerAde and Seagram's Seltzer Water. Consumers can add flavors …
Los Angeles Times
Apple has been sued by Phoenix-based iCloud Communications for its use of iCloud for its consumer file storage service for music, photos, video, emails and other data. The suit was filed last week in Arizona U.S. District Court. The complainant is a six-year-old Internet phone and cloud services company. "Due to the worldwide media coverage given to and generated by Apple's announcement of its 'iCloud' services and the ensuing saturation advertising campaign pursued by Apple, the media and the general public have quickly come to associate the mark 'iCloud' with Apple, rather than iCloud Communications," said the firm.
Los Angeles Times
Montel Willians, who has battled multiple sclerosis for several years, is opening a medical marijuana dispensary in Sacramento, Calif. Williams says the substance has helped him cope with pain and debilitation.
Advertising Age
The new Panera TV campaign, airing in 30 markets, has the casual restaurant chain positioning itself as a place where people like to hang out. The TV ad is part of the company's "Make Today Better," via Mullen, and reflects a steady increase in the company's marketing budget over the last few years.
Automotive News
U.S. production of the Nissan Leaf is scheduled for late 2012. Nissan plans to build the all-electric car at its plan in Smyrna, Tenn., beginning in December next year. But that plan could be delayed because resources were directed to restoring Japan operations.
The Los Angeles Times
Atlanta-based Roark Capital Group has acquired Corner Bakery's parent company, Il Fornaio America Corp., and would buy 80% of Arby's in a deal valued at $430 million. The acquisition follows last month's purchase of California Pizza Kitchen by Golden Gate Capital for $470 million, and last year's purchase of Burger King by 3G Capital for $3.26 billion.
MedPageToday.com
The FDA has approved GlaxoSmithKline and Valeant Pharmaceuticals' new anti-epilepsy drug ezogabine (Potiga) as an add-on treatment for patients 18 and older with partial-onset seizures. But the FDA committee overseeing approval also has concerns about the drug because 5% of patients experienced urinary dysfunction and retention. It will not be marketed until the Federal Drug Enforcement Administration determines the final classification for the drug. The drugmakers expect it to be available by the end of the year.
Adweek
Angelina Jolie's new print ads shot in Cambodia make her look as thought Marie Tussaud was behind the lens, not celeb shutterbug Annie Leibovitz, who did the new ads for Louis Vuitton. "She's been airbrushed to the point of looking plastic," notes Adfreak writer Tim Nudd. "A real moment? It couldn't look more staged. None of Vuitton's ads ever look spontaneous -- they all look heavily worked over, almost like paintings. Which is fine, but why pretend otherwise?"
Gothamist
Jasmijn Rijcken is a guerrilla marketing whiz for niche bicycle brand Vanmoof, a cool bike whose notable feature is a top tube with a modern take on the built-in headlamp we remember (if we are old enough) from our Schwinn days. The Dutch woman claimed a New York City police officer stopped her for biking in a short skirt threatening to give her a ticket for distracting drivers. The Daily News picked up the story first run by Streetsblog and NYPD spokesperson Paul Browne even weighed in. The new buzz on the story is she made it up to tout …
Advertising Age
The shift to a common look among juice brands like Minute Maid in the U.S. and Cappy in Germany is letting Coca-Cola share resources in things like shopper marketing and advertising, a must given the company's 1,100 products across 100 brands. Iain McLaughlin, general manager of Coca-Cola's Global Juice Center, said the program is on track. "Given the value of those assets, we're very careful to make sure we understand what we're doing as we transition," he said.