PetSmart is partnering with retailer Toys "R" Us to launch a line of more than 100 dog toys. The products, to be marketed under the Toys "R" Us Pets brand, will be exclusively available at PetSmart's almost 1,200 retail stores in the spring. The products also will be available at www.petsmart.com. Last year, the company launched a line of pet vitamins under the GNC Pets brand and introduced an assortment of pet supplies marketed under the Martha Stewart Pets brand. The Martha Stewart products include dog toys, apparel and beds and cat-feeding bowls. The Toys "R" Us Pets …

"It's YoCrunch Time!" trades on the fun spirit of the brand and the product, positioning the unique product line as great snacks any time of the day. Additionally, the campaign is the first created for YoCrunch by Fathom Communications since the agency became the brand's lead marketing and communications agency earlier this year.

Through a program it calls Protecting Athletes through Concussion Education, or PACE, the retailer will pay for neurocognitive testing of student athletes in more than 3,300 schools, totaling more than a million students. And a new TV spot has a former Pittsburgh Steelers player inside a Dick's store, picking up a helmet and saying, "You wouldn't get on the field without this -- and you shouldn't get on the field without a baseline concussion test either." The commercial, which closes with Jerome Bettis saying, "Let's bench concussions with the help of Dick's Sporting Goods," was produced in-house and is …

Spain is in its worst financial situation in some 60 years, but 100 Montaditos, a low-cost eatery, is a hit in the country. It's five-inch sandwiches are frequently on sale at €1 ($1.42), while beer is €2. The chain has doubled its number of restaurants across Spain since 2007, to 200, and now it's setting its sights on the United States. Restalia Grupo de Eurorestauración, the parent company of 100 Montaditos, aims to open 4,000 American stores in the next five years. The Madrid-based chain in January opened its first U.S. restaurant in Miami and aims …

Oops, JD Sports is a little verklempt that rampaging London rioters like its wares. Indeed, when rioters went amok, the shops that suffered some of the worst damage were those belonging to the JD Sports chain. Peter Cowgill, chairman of the clothing retailer, said as many as 30 of its stores had been looted and the clean-up and replacing of lost stock would cost in excess of £10 million ($16 million). He said he was ''depressed'' by how quickly things had spiraled out of control. ''Ultimately, you have to have faith in the law and this resolving itself,'' …

Ralph Gilles, president and CEO of Chrysler's SRT (Street and Racing Technology) brand, says Chrysler Group's road show touting SRT around the country is preference for grassroots over traditional advertising for the factory-tuned performance sub-brand. "We are going to approach this as being all about exclusivity," Gilles said Friday at the Walter P. Chrysler Museum in Auburn Hills, Mich. "I want people to wave at each other when they see another SRT." The grassroots tour promotes the new Dodge Charger SRT8, Dodge Challenger SRT8, Jeep Grand Cherokee SRT8 and Chrysler 300 SRT8. Gilles said he thinks of the …

Dallas-based Southwest closed its deal to buy AirTran Airways three months ago in a bid to compete on Delta's home turf. While the carrier won't repaint AirTran's jets for some months, it is launching a "Coolness" campaign schools, public pools, and police and fire stations rather than at the airport or on billboards. The effort began last week when a team of people clad in blue Southwest-AirTran shirts started visiting public facilities in Fulton, Cobb and DeKalb counties to hand out treats, ice pops and bottles of water to teachers, firefighters, police officers and others. The airline also …

Walkers Crisps has dropped former British footballer Gary Lineker, who for 16 years has been the face of the brand. Lineker, who continues to work as a football presenter, has been removed from advertising campaigns. The PepsiCo firm said it wants to "move in a different direction." Lineker has starred in every Walkers commercial since 1995.

Some 36 million Americans were born between 1945 and 1955. While the affluent among them may favor high-end niches in Manhattan, Chicago's Gold Coast or San Francisco, most are exiting these areas. Forbes' analysis of migration by Boomers in the past 10 years shows a 10.3% decline among core city dwellers, a loss of some 1.3 million people over the past decade. Forbes used demographer Wendell Cox to parse data from the Census. In Forbes' ranking of the 51 largest metros in the U.S., the urban cores of San Jose, San Francisco, Los Angeles and Chicago …

Global brewer SABMiller is putting together a bank group for a multibillion-dollar syndicated loan to back a new bid for Australian brewer Fosters, per sources. The loan for acquisition would be one of the biggest deals of the year, and is expected to be supported by relationship banks despite volatile market conditions. "Investment-grade companies with a proven track record of being able to access different capital products will be fine," a senior loan syndicator said.