• All Nippon Airways Gets The First Boeing Dreamliners
    Much of the action in the brand new ABC TV show "Pan Am" takes place inside a mockup of the first commercially successful jet airliner, the Boeing 707, which the company introduced in the 1950s. Now, in an odd bit of timing (Sunday night ABC debuted the program) Boeing on Monday rolled out its latest and most advanced commercial passenger jet, the 787 Dreamliner. All Nippon Airways Co. was there to receive the planes as the carrier is first in line for the jets, taking delivery at the Boeing's manufacturing facility in Everett, Wash. The event was full …
  • Visa Has All The Reins In Hand With Sports Marketing Strategy
    Visa has deals with NFL, the U.S. and International Olympic Committees, FIFA, Major League Soccer, the NHL (in Canada) and some 40 Olympic athletes and hopefuls targeting the 2012 Summer Games in London, including 14-time gold medal winner Michael Phelps. Barry Janoff tackles Kevin Burke, head of global consumer marketing for Visa, in a Q&A about Phelps, activation for the NFL season and Super Bowl XLVI and the company's "Go World" marketing campaign that will drive awareness up to and through the 2012 Games in London.
  • Kroger Features Employees Who Are Breast Cancer Survivors In New Campaign
    Kroger has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October, the grocer announced Monday. The effort includes putting images of employees who have survived the disease on packaging. The stories are also at SharingCourage.com, an interactive website dedicated to raising breast cancer awareness. The company's annual Giving Hope a Hand campaign launched Sept. 25 with 53 Kroger associates who are breast cancer survivors appearing on marketing materials and custom packages of national-brand and Kroger-brand products. The effort includes a store-wide sales promotion …
  • Macy's Is Hiring In Anticipation Of Holiday Season
    Macy's Inc. is boosting seasonal hiring in preparation for holidays. The company said it plans to hire about 78,000 seasonal associates for its Macy's and Bloomingdale's stores, call centers, distribution centers and online fulfillment centers nationwide for the 2011 holiday season. The hiring plan represents an increase of about 4% from the approximately 75,000 seasonal associates hired for last year's holiday season.
  • Panasonic To Co-Develop Green Housing In Singapore
    Singapore's Housing and Development Board, Energy Market Authority and Economic Development Board has partnered with Panasonic to develop an Eco Town. Ten apartments in a housing complex in Singapore have been selected to be models of the viability of energy efficiency in open housing; the project will be officially called the Punggol Eco Town. The company was part of Sin-Singapore Tianjin Eco City Project in China as well as the Fujisawa Sustainable Smart Town Project in Japan.
  • Where's The Beef? Why, It's Right Here, Wendy's Says
    The question first heard in a 1984 commercial starring a bellowing Clara Peller is back in TV and Web ads that began running on Sunday. The fast food eatery wants to finally answer the query by declaring, "Here's the beef!" in a new line of Dave's Hot 'N Juicy Cheeseburgers, named after the Wendy's founder, R. David Thomas. In a commercial that is to begin running next Monday, a young man (Reid Ewing of "Modern Family") born after the heyday of "Where's the beef?" learns what it means after he buys a vintage T-shirt bearing the phrase …
  • How Tiger Woods (Still) Drives Golf Bnet
    Tiger Woods hasn't won a tournament in nearly two years, with lots of injuries during that period, and is now at about 20 in pro rankings. Yet, a study by the Tepper School of Business at Carnegie Mellon University finds that Nike made $2 million in sales after Woods' sex scandal broke that it otherwise would not have gotten otherwise. The study says his marketing power is evinced by the fact that the entire category of golf ball brands lost $10.2 million in revenue during his absence. "He elevates the energy around golf as a whole," says Nike …
  • Hyundai Veloster Hits The Road In Fifth Gear
    Hyundai focus on design for cars like Sonata, Elantra and now the Accent has helped distinguish it from others and give it two straight years of record U.S. sales. Hyundai's share of U.S. sales has risen 0.5 percentage point in the past year to 5.2% in August, according to Autodata Corp. Toyota has dropped 2.5 percentage points to 12.7%, while Honda is down 1.5 percentage point after the Japanese earthquake in March disrupted their supply chains and limited inventory. With the three-door Veloster and six-cylinder Azera Hyundai can keep the wheels turning, per John Krafcik, chief …
  • Milk Marketing Board Doesn't Take To New Health-Focused Billboards
    Physicians Committee for Responsible Medicine is striking at the core of the cheese industry in the U.S. The group wants to put up out-of-home signage in Wisconsin, where cheese is king, saying "Warning: Cheese Can Sack Your Health." The sign shows the Grim Reaper. But the Wisconsin dairy industry officials are taking issue with the message, which would be visible to fans driving to watch the Packers play at Lambeau Field. The Wisconsin Milk Marketing Board says the group behind it has ties with animal rights organizations. The milk board is nonprofit and is funded by dairy farmers …
  • Walgreens Going For Solar Power
    Walgreens is going solar, saying that it has more solar installations than any other U.S. retailer. Walgreens' president of community management and operations, Mark Wagner, said the installation was an "important milestone" for the company "[as it continues] to explore ways to expand our use of environmentally-friendly technology to reduce our energy consumption." "Our use of solar power across Ohio is a great example of how businesses, state officials and developers of green technologies can work together to help make a difference in our communities and for the planet," Wagner said.
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