• Is The Ad Industry In India Too Westernized?
    Columnist Shekhar Swamy argues that marketers need to think of how "brand gestalt" in a nation like India is strikingly different than in, say, the U.S. because how people create the idea of a brand is culturally determined.
  • GlaxoSmithKline $3 Billion Legal Settlement
    Pharma company GlaxoSmithKline will pay $3 billion against civil and criminal illegal marketing schemes that were the subject of a federal investigation into Glaxo's promotion of diabetes drug Avandia.
  • Publix Drops The Ball In Online Sweeps
    Lakeland, Fla.-based Publix Super Markets will send participants in an online sweepstakes coupons by mail after a technical glitch prevented participants from being able to print their own coupons at home. Publix launched its Nutrition & Fitness Challenge Tuesday on its Facebook page, but within hours customers complained they could not print a coupon provided for entering the challenge.
  • Industry Groups Tout Poker As A Mind Sport
    Poker has a certain, perhaps nefarious, reputation. But The United States Poker Federation (USPF) and the United States Mind Sports Association are hoping to change that by giving people with casino tans and players of other strategy-based games some pro-sports respect, along the lines of, say, the U.S. Golf Association and FIFA.
  • Michael Bay Directs Marketing Trailer For EA's 'Need For Speed: The Run'
    Director of frenetic mechanical violence Michael Bay, a brand of mayhem unto himself, has directed the trailer for EA's "Need For Speed: The Run."
  • Saab Saga Continues: GM May Block Sale To Chinese Consortium
    General Motors Co., Saab's former parent, might block the sale of Swedish automaker Saab Automobile AB to a Chinese consortium because the Detroit automaker, which is also the largest automaker in China through its joint ventures, is concerned about the intellectual property it has licensed to Saab.
  • Mayo Clinic Goes To The Mall
    In an effort to reach out and engage patients, Mayo Clinic has launched the "Create Your Mayo Clinic Health Experience" in the Mall of America, a venue offering shoppers a personalized experience that's part health and wellness and part retail store.
  • FDA To Spend $600 Million For Five-Year Anti-Smoking Push
    The U.S. Food and Drug Administration (FDA) will spend nearly $600 million over the next five years to educate consumers about the dangers of smoking. The primary goal of the campaign is to reduce the 443,000 annual U.S. deaths attributed to tobacco.
  • FDA To Spend $600 Million For Five-Year Anti-Smoking Push
    The U.S. Food and Drug Administration (FDA) will spend nearly $600 million over the next five years to educate consumers about the dangers of smoking. The primary goal of the campaign is to reduce the 443,000 annual U.S. deaths attributed to tobacco.
  • Kohl's Launches Integrated Campaign
    The Kohl's Department Stores integrated effort, "Love to Give, Happy to Save" will comprise television, radio, print, direct mail, email, digital and social media, Kohls.com, mobile, and in-store marketing.
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