Chris Capossela, SVP inside Microsoft's Office Division, is being moved to a new yet-to-be-announced position. Industry observers had considered the 20-year Microsoft veteran to be next in line for the president's post in the division after Stephen Elop left Microsoft for Nokia last year. Instead, another executive Kurt Delbene gets the top spot.

Nancy Hill, chief executive of the American Association of Advertising Agencies, launched the organization's annual conference with optimism. She set the tone of the event, which is being held in Austin, Tex., this year, with a "we have survived" message and statistics showing that companies are seeing revenue gains and their marketing officers are increasing media spend accordingly. She said a 30-second ad on the Oscars this year was the most expensive in the awards show's history. The second morning of the conference had Texas comic and one-time political aspirant Kinky Friedman trying to mix comedy with morning coffee.

Lady Gaga has severed an exclusive partnership with Target for giving support to anti-gay political candidates in the U.S. The pop singer advocate for the gay community had struck a deal with the retailer to release an exclusive edition of her album "Born This Way" last month.

Because of an incentive program tied to Ford's performance in 2009 and 2010, Alan Mulally has been awarded shares of Ford stock worth $56 million, while Executive Chairman Bill Ford, Jr. has garnered $42.4 million in stock before taxes. Those deals are part of a $106 million share incentive payout to high-ranking Ford executives.

"We Don't Make UAV's" says one ad on a D.C. bus. The ads are meant to reach federal budget wonks whose idea of beach reading might be "Government Executive" or "Government Computer News." The ads, on media like WTOP-FM, Washington's news, traffic and weather radio station, are meant to target government procurement officers and program managers as they're stuck in rush-hour traffic. One says "Agencies demand provider diversity on networks on WITS 3 and GSA Schedule 70," says one radio ad, set to dramatic music. "Level 3 delivers it!"

Fast feeders are using words that imply things without implying them enough to bring in the regulators: "Wholesome," "Fresh," "Natural," for example. Such terms appeal to consumers more than more explicit claims like "low carb" and don't attract litigious scrutiny, say observers. They also don't carry associations with "bland" and "tasteless." "It's focusing on buzzwords that are vague but that still evoke a positive feeling toward the food and toward the restaurants," says one analyst.

Unilever CMO Keith Weed says an Axe-branded phone sold in Latin America is emblematic of where brand building is going. He says the convergence of entertainment, media and brands means marketers must think beyond the product. "We . . . have to connect much more with content and make our brands more relevant," says the marketer at the second-largest advertiser in the world after P&G. A group of 20 Unilever executives traveled to Silicon Valley last spring to immerse themselves in social media as part of the company's "digital journey." The company is also meeting with content companies …

Columnist Shelley Fralic argues that Sheen's madness belies a genius for self-promotion. While the actor is now officially fired from CBS and Warner Bros., Fralic argues that Sheen, rather than an actor lost "in the crushing insular vortex of fame," is "master of the meltdown," says Fralic, "And is doing it better than any of his peers." You know who you are.

Motorcycle Superstore is running a Facebook sweepstakes, whose prizes and entry details can be shared. The company only launched its Facebook page last year, but since has branched out to YouTube and Twitter as well. Says the company's social marketing coordinator, Chris Johnson, "It's really taken off for us. Like most people, we've found a dramatic increase in visibility, and we think we've been able to convey a sort of personal touch behind the company's online presence."

Kraft Foods is taking to Twitter to talk up Mac & Cheese. The company's promotion involves sending any two people who happen to be tweeting about the dish -- and apparently there are quite a few -- a "Mac and Jinx" callout and a link. The first one to call "Jinx" by clicking the link and giving their address gets free Kraft stuff.