Sears is telling consumers to go to its stores rather than Home Depot or Lowe's. The campaign, via the Chicago office of Y&R, uses headlines like "Sears Turf Wars, fighting the Home Depot and Lowe's for the right to be on your lawn." It includes Web video clips and a mobile app that lets consumers compare products sold by the three companies.

Miami-base Burger King and long-time agency Crispin Porter + Bogusky are parting ways. The agency boosted Burger King by making the brand seem rakish and unpredictable with unusual digital programs such as the "Subservient Chicken" Web site. The move reflects big changes afoot and a shift toward a more traditional marketing focus since 3G Capital acquired the company last fall. The holding company fired BK's entire executive management team, slashed hundreds of jobs and gave the royal flush to BK's CMO after less than a year on the job. And advertising has moved away from a focus on …

Alabama has created an Alabama Seafood Marketing Commission dedicated to increasing business for the state's seafood industry. The state's governor, Robert Bentley, on Friday signed an executive order creating the organization. Among other things the commission will work to improve the consumer's perception of Alabama seafood. "Because of last year's oil spill, Alabama businesses [that are] dependent on the seafood industry have suffered great financial losses. This commission will benefit those businesses, from the fishermen to the restaurant owner," said Bentley. The Coastal Recovery Commission recommended creating the commission last fall.

Delta Air Lines is suspending a nonstop flight from Detroit Metro to Tokyo's Haneda, only a month after launching it, as well as a daily flight from Los Angeles to Haneda. The flight from Detroit to Haneda is scheduled to resume on May 31.

Joel Ewanick, from Southern California's Hyundai Motor America, is just one of a flotilla of outsiders arriving in Detroit as automakers, now in better health, look for new ideas. General Motors CEO Daniel Akerson came from the Carlyle Group; Chris Perry, who heads North American marketing at GM, followed Ewanick from Hyundai; Chrysler CEO Sergio Marchionne and chief marketer Olivier Francois are from Italy. Ford CEO Alan Mulally is from Boeing Co. and his chief global marketing executive, James Farley, is from Toyota. "There is still a lot of money here," said Toby Barlow, chief creative officer at …

Adidas, which is launching its largest-ever campaign, has signed deals with NFL prospects defensive back Prince Amukamara of Nebraska, running back DeMarco Murray of Oklahoma, wide receiver Titus Young of Boise State, tight end Kyle Rudolph of Notre Dame and wide receiver Jerrel Jernigan of Troy, all top picks. The players will not officially be part of the league until the NFL draft, which is scheduled for April 28-30. Current players with Adidas deals are Eric Berry of the Kansas City Chiefs, C.J. Spiller of the Buffalo Bills, Reggie Bush of the New Orleans Saints, Mario Williams of …

General Mills says it has started talks to acquire the French company Yoplait, which is jointly owned by PAI and French dairy coop Sodiaal. The U.S. company has held the license for the brand since 1977. It says it has made a "binding offer" to PAI Partners shareholders.

PepsiCo Inc. plans to spend 30% more to advertise beverages on TV this year than in the past. A big chunk of the money will be dedicated to its Pepsi brand, which lost share to Diet Coke, now the second-most popular soda after Coke. Pepsi has been working on creating low-calorie sweeteners, and new packaging. Beverage Digest says PepsiCo's market share in carbonated drinks slipped, to 29.3%, while Coca-Cola's share is up, to 42%.

Major League Baseball wants to appeal to more women. Thus, the league is expanding its deal with Victoria's Secret's Pink brand. The seven-year-old Pink brand did its first sports deal last year when it partnered with the MLB in a deal involving 11 teams. The new partnership involves 23 teams, which will have Pink's MLB collection at stadium stores and online. The products are also at Pink's Web site and ShopMLB.com.

A YouTube video that has grabbed some half a million viewers in the last four days shows a guy hacking into all of the jumbo screens in Times Square to show videos from his iPhone. Since a user named BITcrash44 posted the video on YouTube this week, it has not only gotten some 800,000 views, but has been mentioned on Gizmodo, Gothamist, Salon, NBC New York and others. But the video is fake, and that's fine with Thinkmodo, the agency that did the stunt to promote the film "Limitless." The founders of the agency, James Percelay and Michael Krivicka, …