Health care companies that market drugs are going to stay away from social media until the legal thickets are trimmed by the Food and Drug Administration providing guidelines. Pharma is "years behind in employing Facebook, YouTube, MySpace, Twitter and other social media to reach audiences with their messages. And with good reason: They fear the FDA coming down on them like a ton of bricks for overstepping bounds that have yet to be defined," writes columnist Barry Cohen. He notes Merck is, however, using Facebook to promote Gardasil, its cervical cancer vaccine, while Bayer aspirin has a Facebook …

Bayer's apology for two tweets about the erectile dysfunction drug Levitra and multiple sclerosis therapy Sativex "shows how pharmaceutical companies have been virtually ring fenced out of using social media to promote drugs," writes Jim Edwards. The company's apology, which will be in the August review of the U.K.'s Prescription Medicines Code of Practice Authority, follows March 2011 and June 2010 Twitter comments. The one for the melt-in-the-mouth version of Levitra said, "The first and only melt-in-the- mouth erectile dysfunction treatment launched by Bayer today." Big deal. If it were candy there wouldn't have been a peep. …

British comedian Russell Brand and boxer Manny Pacquaio are among celebs HP is tapping for its "Everybody On" TouchPad campaign. On one spot Brand uses "digital manservant," the TouchPad. Miranda Cosgrove and Lea Michele are also in the campaign. Pacquaio pitches HP's Veer smartphone and its multi-touch tablet. "It's not about what the TouchPad and Veer do, but how they do it," said Eric Keshin, SVP for strategy and marketing at HP's Personal Services Group.

German supermodel Claudia Schiffer launched her first cashmere collection during Haute Couture fashion week in Paris. The 40-year-old former Chanel model said she has been thinking of getting into fashion design for years and had finally decided to start with the kinds of clothes she wore all the time as a working mom such as cashmere dresses and sweaters.

Despite the fact that they are currently considered the best in the game, only three of the players selected to start in the 2011 MLB All-Star Game "rise to the level that we consider endorsement All-Stars," according to E-Poll Market Research. The Nielsen/E-Poll shows that Derek Jeter far and away tops the All-Star roster in endorsement potential as he rides a wave of public awareness due to his quest to reach 3,000 career hits.

Procter & Gamble, Asda and Tesco are thinking of pulling ads from the fairly unbalanced News of the World. Halifax, Co-op, Vauxhall, Butlins and Virgin Holidays have joined Ford in pulling ads from this weekend's the paper following the latest phone-hacking allegations. Mitsubishi Motors will also likely pull its ads from the paper and is donating its ad spend to the charitable Childline. Boots, the seventh-largest advertiser with the tabloid, said it will "review and monitor customer views" before making a decision. Renault said it will not be committing any advertising until the investigation is complete.

London's international hub, Heathrow, is launching two advertising campaigns developed by Masius, including Heathrow's first multilingual campaign aimed at reaching the 13 million or so people who will come through the airport this summer. The advertising campaigns will look at two areas: the service provided at Heathrow, and the shops available.

The Union of Concerned Scientists says Toyota and Ford are making the best hybrid cars. The organization, in its annual review, ranked the Toyota Prius, Ford Fusion hybrid and Honda Civic hybrid as the top vehicles in the non-luxury segment of the market. The group rated the Lincoln MKZ hybrid, built by Ford, and the Lexus CT 200H, a Toyota product, as the top luxury models.

Dallas-based 7-Eleven and Tempe, Ariz.-based Alimentation Couche-Tard Inc. are on the top-100 retailers Stores ranking. 7-Eleven was No. 40 on the annual ranking of U.S. retailers by domestic sales, while Couche-Tard was No. 75. According to the rankings, 7-Eleven earned $8.513 billion last year in U.S. retail sales, a 3.1%increase over 2009. Couche-Tard generated U.S. retail sales of $4.53 billion last year, a 10.7% increase over 2009. Wal-Mart retained in the top spot, with Kroger at the No. 2 spot.

Judge Frank Newbould of the Superior Court in Ontario, Canada, sided with Anheuser-Busch Canadian brand Labatt, which brews Budweiser and Bud Light in Canada, and overturned a $375 million deal between the NHL and Molson Coors. The judge said Labatt had an agreement in place with the NHL through 2013-14 when the NHL in February signed and unveiled the seven-year partnership with Molson Coors. At the time, the NHL called the Molson Coors pact the most "lucrative sponsorship deal" in league history. It was scheduled to take effect in July. Both the NHL and Molson Coors …