Macy's is adding new SKUs to celebrity labels. Madonna's daughter Lola's favorite accessories are the inspiration for an expanded lineup of Macy's "Material Girl" products. Items include lip gloss, body lotion and nail polish between $7 to $20. Material Girl beauty will be sold in around 375 Macy's stores and online. Other categories for the fall 2011 season will include denim, bedding and intimates, to be sold in approximately 125 Macy's stores. The Jessica Simpson line in August will add junior sportswear in around 150 Macy's stores. Macy's is also retooling the shopping environment …

General Motors says it is lining up $328 million for its Flint, Mich., plant to build the next generation of Chevrolet and GMC full-size pickups. The plant, which builds the heavy-duty versions of the Chevrolet Silverado and GMC Sierra, has 2,047 employees, and the investment is expected to create or retain 150 jobs, GM says. "This investment will allow us to continue building award-winning full-size pickups that offer better fuel efficiency than ever before without sacrificing features and functionality," said Cathy Clegg, GM's vice president of labor relations. "We remain committed to providing customers the utility …

The Monterey Bay Aquarium has a new campaign, "Share the love." Besides TV, radio, print and Internet creative, there are also in social media components on Facebook and Twitter plus an experiential vector comprising a branded aquarium truck rolling to San Francisco, Sacramento and other Calif. cities. The road show has an interactive video screen, a "virtual aquarium dive adventure." Passers-by with smartphones who download a mobile application can play an interactive game and earn badges that can be posted on Facebook. Posters for the aquarium are being bicycled around the San Francisco Bay area by cyclists working …

Can a luxury car company be a luxury car company without a high-end flagship? As Cadillac works to be the apotheosis of premium automakers it was decades ago, the company still has only one luxury sedan (with variants), the CTS. It has tried to work the same magic with the larger STS, but hasn't succeeded in making sparks. So, it has nothing to offer versus BMW's 7-Series and Mercedes-Benz S-Class cars. For now at least. No, it wouldn't be the XTS sedan launching next year (and shown as concept at the Detroit auto show last year.) The car would …

Karen Roberts will be executive VP and president of Walmart Realty. She fills a post vacated by the company's long-time real estate executive, Eric Zorn, who retired after a 20-year career. Roberts most recently served as senior VP and chief compliance officer at the Bentonville, Ark., company. She will report to Tom Mars, executive VP and chief administrative officer.

Chevy is Spotify's exclusive automotive advertising partner as the European digital music service prepares its U.S. launch. The automaker is sending Spotify invites to the first 150,000 people who request information about the upcoming Chevy Sonic car.

It may not make hardware, but the world's biggest software firm will open 75 stores within three years to promote both hardware, including mobile phones, and software directly to consumers, according to COO Kevin Turner. Many of the shops will be located in the northeastern U.S., Florida and California and outside the U.S. Microsoft started opening branded stores two years ago, some in Apple's home town, Cupertino, Calif. The retail expansion shows the Redmond, Wash., company is willing to invest a "significant amount of money" to counter Apple's successful retail efforts, said Wes Miller, an analyst at Directions …

The Alliance of Automobile Manufacturers is launching a radio campaign this week attacking the White House's proposed increase in federal fuel economy standards. The 60-second commercials argue that boosting the Corporate Average Fuel Economy to 56.2 mpg in 2025 could put a lid on the auto industry's fragile recovery and force Americans out of the big cars and trucks they love and into small, limited-use electric vehicles. Although a senior Ford official last week conceded that mileage is what consumers want these days as gasoline prices stay at record highs, the alliance ads talk jobs, another big issue. …

Medicis CEO Jonah Shacknai is unlikely to lead the pharma company, at least for now, following the death of his son at his house in Coronado, Calif., on the heels of the hanging death of his girlfriend. While advisors and friends will probably tell Shacknai to take time off, rival Valeant has acquired Johnson & Johnson's skincare unit and plans to grab Sanofi's Dermik. Valeant CEO Michael Pearson called competitors Medicis and Allergan "lightweights."

InterContinental Hotels Group PLC (IHG), the biggest hotel operator, said it is looking for a new marketing chief to oversee ramp-up global growth from its existing chains and new portfolio additions. The U.K.-based group said chief marketing officer Tom Seddon is departing, with his responsibilities split on a temporary basis between two senior members of the IHG sales and marketing division. "We are looking for someone with heavier brand experience. We are very brand focused," a company spokesman said.