• Automakers Buying Big On Super Bowl
    Auto-related companies are geared up for Super Bowl XLVI, collectively buying about a third of the in-game commercial time. Carmakers, shopping services and tiremakers hold about two dozen of NBC's 70 30-second slots in the Feb. 5 game.
  • Brands Should Advertise On Xbox Live
    Dean Carignan, senior business director for Xbox Live Advertising for Microsoft EMEA says Xbox Live reaches 18-to-34 year-old males, but that it isn't just for gamers.
  • Kraft Looks To Streamline Operations
    Kraft Foods will realign U.S. sales, consolidate U.S. management centers and streamline corporate and business unit organizations as it prepares to spin off its business in two independent public companies before the end of the year.
  • Kraft Tries Aged-cheese Marketing
    "Make something amazing," is Kraft's new campaign touting Kraft Singles, Kraft grated parmesan, Kraft shredded cheeses, Kraft Natural Slices and a newcomer, Kraft Fresh Take as building blocks for gourmet cooking.
  • Steve Jobs Doll Won't Be Produced
    The company that advertised an incredibly lifelike Steve Jobs doll for sale earlier this year has decided not to produce the figure after pressure from his family and Apple.
  • Zappos Hacked
    Online retailer Zappos.com and its discount affiliate, 6pm.com, disclosed Sunday a data breach that compromised customer account information such as billing addresses and the last four digits of credit card numbers.
  • Zappos Hacked
    Online retailer Zappos.com and its discount affiliate, 6pm.com, disclosed Sunday a data breach that compromised customer account information such as billing addresses and the last four digits of credit card numbers.
  • Jenny Craig Big In France
    Jenny Craig is going to France, where 33% of the population is overweight. The company will expand operations there and has even adjusted its menu for French tastes, offering dishes such as beef bourguignon and chicken chasseur. Signups have topped expectations every month. It now has 18 centers in France. Rival Weight Watchers International has also seen demand pick up in France, where the chain says enrollment growth led all of continental Europe during the third quarter.
  • Burger King At Home
    Burger King, the No. 2 burger chain, has begun testing home delivery at four of its restaurants in the greater Washington, D.C., area, with an eye on expanding beyond that.
  • Chrysler Expat Julie Roehm At SAP
    Julie Roehm, the one-time Chrysler marketing chief known for risky - and sometimes controversial - moves like the Lingerie Bowl has resurfaced at business software company SAP, where she will serve as a senior vice president.
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