There is trouble in Australia and India over advertisements at India versus Australia cricket games in stadiums by an India-based tobacco company. Leading anti-tobacco organization Action on Smoking and Health pointed out that it was impossible to accept the argument that the high commission was not aware of the brand's large-scale tobacco operations in India.

Tommy Lee Jones is the man in Japan. He's on vending machines, and in ads for Suntory's Boss coffee where he is an alien who has come to Earth to observe humans. In other ads he's a miner, worker at a hot-springs resort and cameraman's assistant. In one, he's a karaoke-parlor attendant misty-eyed over his favorite chanteuse, and he sings (in Japanese) a bar from one of her songs. Dentsu handles the creative for the campaign.

Mountain Dew is using Hip Hop star Lil Wayne for a new campaign set to kick off at South by Southwest in Austin, Tex.

The pure evil that Joseph Kony and the Lord's Resistance Army represents aside, a viral campaign "Kony 2012" to bring the man to justice shows the power of social media to build mass awareness.

The frenzy that is March Madness added another element last year with the introduction of the First Four, which officially opens the NCAA men's basketball Division I Tournament. This season, the First Four is expanding to include several days of pre-tournament festivities, which NCAA corporate partners and local marketers have embraced.

7-Eleven TV showed solid results in its first year of operation by increasing both sales and revenue in participating stores, according to Harris Corp., which deployed the digital out-of-home screen technology across 4,344 7-Eleven stores in 2011. In those locations that incorporated 7-Eleven TV, national carbonated beverage brand sales were 17% to 35% higher than in stores that did not use the digital advertising. Targeted Hispanic-language advertising led to a 21% sales increase for a leading national soft drink advertiser, Harris reported.

Tim Tebow, Michael Vick, Cam Newton, Drew Brees, Aaron Rodgers, Rob Gronkowski and Victor Cruz and Jason Pierre-Paul of the Super Bowl XLVI champion New York Giants are among 64 players fans are voting on to determine the athlete who will appear on the cover of EA Sports' Madden NFL 13 videogame. But with this fame comes misfortune: The 64 players are also vying to become part of an urban legend - the Madden NFL cover curse.

Twenty million people have seen Chrysler's "Halftime in America" Super Bowl spot online. The video placed second place overall in the annual contest sponsored by YouTube and Ad Blitz. The Jeep brand's Facebook page has generated more than 2 million friends, more than any other auto brand, company officials boast.

Apple CEO Tim Cook showed a slide at the launch event for the new iPad demonstrating that Apple sold 15.4 million iPads last quarter, more than any PC maker's total PC sales during the same quarter.

Chocolate milk makers are aiming for jocks. The national milk processors organization known for "Got Milk?" is launching the campaign just as cities from Los Angeles to the District of Columbia have eliminated chocolate milk from schools, and consumption has dropped four of the past five years. This is the first time in 17 years that the Milk Processor Education Program hasn't used its milk mustache image in an ad. The new tag line for chocolate milk: My After.