The fast-feeder is unveiling on May 23 a Beefy Nacho Burrito and companion $5 Big Hitter Box with marketing support that includes TV, Internet, mobile apps and a joint effort with PlayStation's MLB The Show 2012 starring Adrian Gonzalez of the Boston Red Sox in which a Taco Bell cup unlocks secrets to the video game.

On United, families with children who aren't flying first or business class now have to board with their ticketed boarding groups. The airline adopted the policy last month "to simplify the boarding process and to reduce the overall number of boarding groups," says United spokesman Charles Hobart. Most airlines, including JetBlue Airways, Virgin America and Delta Air Lines, let families with small children board before most coach passengers.

Pizza Patrn, a Dallas-based 104-unit, carry-out pizza chain plans a promotion to give away thousands of large pepperoni pizzas on the evening of June 5 to folks who order in Spanish. They wanted buzz and they've gotten it. One example: "Maybe they thought it was a cute thing to do, but I think it's discrimination," says Marcela Gomez, president of Hispanic Marketing Group, a Latino marketing firm in Nashville. "As an advertising agency, I would never recommend this to my client." Another: "It seems to punish people who can't speak Spanish, and I resent that," says Peter Thomas, chairman of …

Safeway is dealing with union negotiations amid rumors of a takeover. Vice President and General Counsel Robert Gordon made a joke about the Secret Service, President Obama and two Arkansas razorback hogs deemed an "excellent trade" for Secretary of State Hillary Rodham Clinton and House Minority Leader Nancy Pelosi, D-San Francisco. Members of the Bay Area congressional delegation, led by Rep. George Miller, D-Martinez, whose district includes the Pleasanton company. It demanded an apology to Pelosi and Clinton, among other "corrective steps," for the "shocking lack of respect."

Top players from Major League Soccer, including Brek Shea (FC Dallas), Javier Morales (Real Salt Lake), Teal Bunbury (Sporting KC) and Darlington Nagbe (Portland Timbers) get ready for a match but aren't fully prepared without the Micoach Speed_Cell, which translates on-field data into higher performance results. The campaign anticipates the MLS All-Star Game in July in which every player will wear Adidas cleats with Micoach Speed_Cell.

Sanjay Jha has stepped down as chief executive of Motorola Mobility now that the $12.9 billion acquisition by Google Inc. has closed. Dennis Woodside, a Google executive who oversaw the integration of Motorola Mobility into Google, will be the new CEO of the mobile device and cable TV set-top box maker. A press release said Jha will "continue to work with Google to help ensure a smooth transition." Google reiterated that it will run Motorola Mobility as a separate business.

Facebook made 85% of its $3.7 billion in revenue last year from ad boxes. Columnist Ben Kunz argues that GM's decision to retreat was not a mistake, any more than advertising on Facebook is a waste. "No free market spends billions on a media format with zero return," he writes. "What GM's retreat really shows is the harsh reality that other brands must face: Making social-media communications work requires heavier lift than many organizations can muster."

Skechers agreed last week to settle a federal investigation into the health claims it made about its toning shoes. At the jump is Watchdog's list of other brands that have been caught in their own skein of deception. The Federal Trade Commission and authorities in several states, including Pennsylvania, have challenged the health claims made in ads for these products. Skechers is in good company with Reebok, Oreck, Dannon, and Nivea, among others.

Toyota launched Scion as a brand for people who had no interest in a Toyota car, in other words Millennials. Now the brand is maturing, and therefore expanding its vehicle lineup. The brand that launched with the boxy xB and the then-tiny xA is moving its advertising more toward traditional themes, and probably ditching the pace-setting box design of its original little xB. Scion, which peaked at 173,000 units in 2006, has seen declines. Overall Toyota division sales (including Scion) were up by nearly 13% for January through April of this year compared with a year earlier, and sales at …

MillerCoors is adding coconuts, apples and a new amber lager created by the company's brewers during their downtime to expand brews beyond hops, partly to vie against craft beers. The new drinks, launching this summer, include Coco Breve, a coconut water-infused clear malt beverage targeting women; Redd's Apple Ale, an apple-flavored beer that's already sold oversees; and Third Shift, a lager that marks the start of a series of small batch brewer creations that MillerCoors plans to start testing in the mass market.