The national fitness club chain becomes an official partner of USA Hoops for the second time, supplying equipment and supporting with marketing activation in the U.S. and London for the 2012 Summer Olympics.
Oreo is under the heat lamp for a rainbow-cookie ad it posted Monday in recognition of Gay Pride Month. A photo posted on the company's Facebook page shows an Oreo cookie with not one but six layers of cream - one for each color of the rainbow, a symbol gay rights supporters use to show diversity. The text below the photo reads, "Proudly support love!" The cookie isn't real but the company's show of support has triggered a debate over equal rights for same-sex couples, which has played out this week has in the comments on Oreo's Facebook page. By …
With the Cadillac ATS, GM's luxury brand looks to bring in a new generation and begin seriously challenging marques like BMW, Mercedes-Benz and Audi. "The ATS is not only the first compact Caddy model line in three decades but the marque's first product to offer a four-cylinder engine -- two, in fact -- since the dreaded Cimarron, a vehicle whose mere mention evoked reflexively painful winces during a preview of the new ATS this week," writes Paul Eisenstein. He says Cadillac insiders revealed to TheDetroitBureau.com that this is likely just the beginning and an array of ATS variants likely will …
McDonald's, official restaurant sponsor of the Olympics since 1996, is doing it again in London, and will keep at it through the 2020 games. The chain will have its largest venue at the summer games, and will do a complementary ad push featuring LeBron James and Luol Deng, via DDB. Children's exercise, nutrition and well-being through "Champions of Play" is the message. Kevin Newell, who became the chain's global brand officer in early 2011 talks about the initiatives. Newell happened to have been an Olympic trials runner in the 200-meter race in 1980. Herein, he talks about the Olympics messaging …
Ford Motor Co. today unveiled a luxury version of its best-selling F-150 pickup, calling it the most refined model to date. The 2013 F-150 Limited, the latest high-end trim offered by the Dearborn automaker, will arrive at dealerships this fall. A price point will not be set until later this year, though it will be priced above the Platinum F-150, another luxury model, which has an MSRP of $44,635, according to Ford's website. The new F-150 Limited will come with red and black full-grain leather seats, standard moon roof and rearview camera.
Frozen yogurt seller Pinkberry is using its Boston-area locations to roll out a light menu centered on Pinkberry Greek, a thicker, less-sweet yogurt. Customers can customize it with honey, fresh berries, chocolate granola, shaved almonds, and other mix-ins. The shops are also adding coffee.
Cheaper arabica beans and ambitious goals have given Dutch group D.E. Master Blenders 1753, maker of Douwe Egberts, a lift as it tries to overtake rival Kraft to become the second-largest player in the coffee world. Part of the U.S. conglomerate Sara Lee for 34 years, it is being spun off and the new group, to be based in Amsterdam, is eyeing deals with EUR1 billion ($1.3 billion) to spend.
The Blade gaming laptop looks like a notebook. Razer, a video game accessory company, brought the $2,800 product to market late last year, and the laptop earned an Innovations award at the Consumer Electronics Show in January. But last month's debut of Diablo III, the fastest-selling PC game ever, could finally give gamers in the market for a replacement PC the option of one optimized for gaming. "There's a rapidly growing market for high-quality hardware that targets PC gamers, and Razer is tapping into that," says DFC Intelligence founder David Cole.
BBVA, Adidas and American Express head up a roster of partners that will drive activation for NBA Europe Live, a series of 2012-13 pre-season games that will pit the Boston Celtics and Dallas Mavericks against top international squads.
The airline, which has deals with the New York Yankees, Minnesota Vikings and Los Angeles Kings, now adds one of soccer's most storied franchises as it seeks to build its U.K. presence leading to the 2012 London Olympics.