It will be less controversial than the rainbow cookie, unless you're a conspiracy theorist about NASA. Oreo and DraftFCB New York are adding a new shot to the "Daily Twist" campaign, which uses the black and white cookie to recreate major world events in daily photographs. This time, the photo shows red creme on the cookie, with tire tracks rolling across it, to commemorate the landing of the Mars Rover. A disclaimer under the image says the cookie is "currently unavailable."

Wal-Mart Stores Inc. said Tuesday it has introduced its first on-site, large-scale wind turbine project, unveiled at its distribution center in Red Bluff, Calif. The wind turbine, expected to be operational by this fall, will provide roughly one megawatt of power or 15% to 20% of the distribution center's yearly electrical use. Walmart hopes to be supplied by 100% renewable energy, said Greg Pool, senior manager of renewable energy and emissions at Walmart and project manager of the Red Bluff installation.

Adidas has changed the tag it was to use for today's Metro cover wrap in Great Britain featuring Team GB athlete Phillips Idowu to read "Take the Pain" instead of "Take the Gold" after the triple jumper failed to claim a place in the Olympic final. Idowu, who is one of several Team GB athletes fronting Adidas' "Take the Stage" Olympic campaign, finished outside the top 12 triple jumpers in Tuesday's.

Many say Joel Ewanick, GM's former head of marketing, was forced out by Chairman and CEO Dan Akerson. Akerson took the time during GM's quarterly earnings conference call to point out that GM Marketing is more than one man. "I know a lot of the public views this as a personality-driven industry," clarified Akerson, "It's a team effort. What you saw in the marketplace was a thought-out strategy that was agreed upon as a team."

General Motors is facing a $3 billion lawsuit filed by the small Dutch sports car manufacturer Spyker Cars NV - which claims the U.S. maker improperly blocked its efforts to save Sweden's now-bankrupt Saab Automobile. Spyker purchased Saab in early 2010 from General Motors after the American carmaker decided to sell or shutter the struggling Swedish company. But it quickly became apparent that Spyker didn't have the cash needed to see the venture through. It made a series of attempts to save or sell Saab, but was forced to liquidate the firm last year.

The Vitamin Shoppe has named Stephen Bontempo to the newly-created position VP of e-commerce. Bontempo will report to Vitamin Shoppe CMO Lou Weiss. Since last year the Vitamin Shoppe has increased its investment in its website. Previously, Bontempo worked as SVP of e-commerce and catalogs at sports merchandise retailer Fanatics, Inc., a subsidiary of e-commerce services provider GSI Commerce.

Walmart announced recently that it will sell genetically modified sweet corn created by Monsanto. The news comes after General Mills, Whole Foods, and Trader Joe's all announced that they wouldn't carry the GM corn, which is the first consumer product developed by Monsanto. Walmart, on the other hand, is seemingly unconcerned with any potential ramifications. "After closely looking at both sides of the debate and collaborating with a number of respected food safety experts, we see no scientifically validated safety reasons to implement restrictions on this product," said the company.

The Advertising Standards Board has declared that third-party posts that appear on company Facebook pages constitute advertising, and must therefore comply with ad industry guidelines and Australian consumer law. The onus will be on advertisers to vet posts or comments. Said Alina Bain, the director of regulatory affairs at the Australian Association of National Advertisers, "The question is how that can be best achieved without destroying the integrity and spirit of social media. That's a challenge that faces anyone, whether that be a media company, an advertiser, a blogger, whoever."

The Burger King mascot is gone, replaced by the likes of Salma Hayek, David Beckham, and Steven Tyler. The humorous ads focus on smoothies, salads, and specialty coffee drinks. The new tag line says it all: "Exciting things are happening at Burger King." It is part of a four-pillar, $750 million strategy that Burger King announced in April. The first pillar of the strategy is the menu expansion: new are mango and strawberry-banana smoothies, "Garden Fresh" salads, chicken wraps, and crispy chicken strips plus mocha and caramel frappes. The expanded menu takes cues from both McDonald's and Starbucks in an …

President Obama's ads calling out Mitt Romney for refusing to reveal income taxes might hurt both Romney's reputation and Brand Obama. The President's campaign has spent nearly $100 million on television commercials so far, outspending Mr. Romney by 5-1, and even 8-1 in some battleground states. But Forbes contributor and marketing consultant Avi Dan says Obama and Romney now have the lowest public esteem of any two presidential candidates since such polls began. A recent poll found that both candidates were viewed "very negatively" by a record high numbers of voters. When asked whether the president and Romney are the …