Dodge and Clear Channel Media are jointly promoting a sweepstakes through which consumers who test drive a 2013 Dodge Dart will have the opportunity to win a trip to the iHeartRadio Music Festival in Las Vegas in a car customized by Pitbull, one of the show's headliners. The events will be promoted on Clear Channel station in English and Spanish, with spots featuring the rapper.

Boar's Head is admittedly not the most appetizing of names for a food brand. Yet it carries a cachet and presence that has it quickly taking up prime real estate in many supermarket deli cases. How? By investing heavily in its brand, offering in-store training and support, and negotiating deals that sometimes make it the only premium offering in the store.

The popularity of Betty White continues. Procter & Gamble has enlisted the 90-year-old actress as the spokesperson for its Tide Vivid White and Bright laundry detergent. In commercials for the product, White encourages people to "break the rules of white," such as wearing white clothing to a nightclub where they might break a sweat (and thus stain the clothing).

McDonald's, which has been pushing its stores to adopt around-the-clock service, is testing a "Breakfast After Midnight" program, in which breakfast staples such as Egg McMuffins and Sausage McMuffins are served before the chain's traditional 5 a.m. start (like, five hours before). The initiative also ran with a campaign dubbing those very early eaters as "nocturnivores."

More than a third of shoppers consider store- or private-label brands as "just another brand," according to new research from Accenture. And with half of consumers saying stores are offering a bigger variety of store-brand products, they're buying more of them, with many saying that the quality is nearly equal to name-brand products.

Taking a cue from the entertainment, music and gaming industries, Heineken is asking people from around the world to "create a new draught beer experience that challenges the current norms of serving and drinking" through its Heineken Ideas Brewery. Users can submit ideas and pitches through a dedicated website, which will be judged in part by the number of votes they receive.

Whole Foods wants to spread the news about the benefits of eating organic foods, via a campaign called, "Fantastic Organic." Using PBS's brand and trusted media properties, the grocery chain will encourage families to explore organic foods together. The effort will also include in-store events and online activities.

The lines were long at Chick-fil-A's across the country on Wednesday, as supporters of the brand turned out for "Chick-fil-A Appreciation Day." Former presidential candidate Mike Huckabee created the day in response to outcry over company president Dan Cathy's public stand against gay marriage. Supporters said they were there to support the company and Cathy's right to free speech.

Will.i.am (who has partnered with Intel and other brands on their marketing) and Coca-Cola are launching Ekocycle, a "brand initiative" that will work with other companies (such as Beats by Dr. Dre and New Era) on sustainability and consumer education. Ekocycle officially launched on Wednesday with a television commercial (paid by Coca-Cola) and will be followed by a full-scale advertising and marketing campaign.

In its ongoing battle with Dish network, AMC has unleashed its most powerful weapon yet: a bunch of zombies walking around the streets of New York. The ensuing results of scaring the bejesus out of people have been posted online with the message, "Zombies don't belong here. Put them back on TV." With the premiere of the cable net's showcase "Walking Dead" not until August, more such stunts are likely.