The Federal Trade Commission is about to make new rules governing how marketers can approach children online. The rules, which would close loopholes in a 1998 law (put into effect before the advent of social networks), could affect features such as Facebook's "Like" button as well as the increasingly popular social networks dedicated to mobile games.

Despite still being the world's largest online mail service, Microsoft's Hotmail is losing ground to Google's Gmail. Enter a rebranding. With a new look, social network links and new junk mail features, the system has been rechristened Outlook.com. Users will be asked to switch to the service in the next few months.

While athletes continue to protest "rule 40," which bars Olympians from mentioning non-Olympic sponsor companies, rapper and producer Dr. Dre has found a way around the rules (for now), sending his signature Beats headphones to athletes, hoping they will work the headphones into some sort of coverage (such as when Michael Phelps uses them to block out noise before a race). While this would skirt the IOC rules (Beats is not an official sponsor), the entity has not yet ruled on whether the company is violating policy.

Hooters is embarking on what it says is its first fully integrated marketing campaign in a bid to be more than a place where people are waited on by women in short-shorts. The effort, with a new "Feed the dream" tagline, will attempt to appeal to a broader, younger audience that includes women. Hooters loyalists shouldn't fret, however. The girls and their shorts aren't going anywhere, according to CMO Dave Henninger.

Joel Ewanick's sudden split with General Motors is likely about something more mundane than an overpriced sponsorship of a European soccer team (as some have suggested was the cause). According to the Detroit Free Press, the "real reason" he was ousted was an "inability to maintain or increase market share under his leadership." Sudden changes in the marketing department, the piece notes, have become characteristic for the company since its 2009 bankruptcy.