• Biggest Auto Brands In India
    Vuclip, the world's largest independent mobile video destination, did a mobile survey on purchasing preferences in India. The most desirable auto brand was Maruti Suzuki, followed rather distantly by Hyundai, Honda, Toyota, Ford and Tata. Among luxury brands, BMW leads with Bentley, Audi and Mercedes Benz following.
  • Broadcast Partnerships In NFL Playbook For QSR
    The NFL has strict rules on branded stadium signage. Several brands have outflanked those restrictions via broadcast partnerships. A study for QSR by Repucom shows that at least 17 restaurant brands, including 10 quick serves and fast casuals, competed for NFL viewers' eyeballs in 2011 through these TV partnerships. Using image recognition technology, Repucom tracked every second of the brands' broadcast exposure during the 2011 NFL season, from the pre-season to the Super Bowl. The study only examined advertising during game play, not advertising during commercial breaks. It found that, in 2011, Wendy's had the highest overall quality index, with …
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