The Wendy's Company announced that in March 2013 it would roll out a new version of its logo. It will be introduced on packaging, advertising, crew uniforms, restaurant signage, menuboards and websites. It's part of a larger brand transformation being directed by new CMO Craig Bahner, who joined in April. The former Procter & Gamble retail hair-product chief talks with Burger Business about the plans.

Dunkin' Donuts may be taking the Munchkin' donut hole idea to bagels. The Canton, Mass., company has filed to trademark "Bagel Bunchkin." So much for my Pekinese's nickname. The Canton-based restaurant chain, the nation's largest seller of bagels among quick service restaurants, Dunkin' won't say when it will introduce the new product or provide details of exactly what a Bagel Bunchkin might entail. Einstein Noah Restaurant Group of Lakewood, Colo., also sells bagel holes, which it calls Bagel Poppers, which sounds slightly illicit.

Adidas has created an interactive digital window concept for retail that connects with consumers' smartphones, obviating the need to use an app or scanning various QR codes. The company is doing a six-week pilot test at the Adidas NEO Label store-front in Nurnberg, Germany. "Our NEO teen fashion label offers the perfect environment to test this new and stimulating shopping experience, because for us NEO means new: new by definition, new in concept and new in spirit," said Ted Mager, VP global retail environments, Adidas Brand.

The LGBT community is ber wealthy, and the highest-spending demo. But advertising meant to grow LGBT consideration has not always been in the mix of ads that have both reflected and influenced perception of gay and lesbian Americans. Business Insider has 15 ads at the jump that show how things have changed over the years, starting with a 1940's-era ad by a company called Jester Wools: "I've robbed the rainbow to make you gay." Back then, gay was a synonym for "happy."

Kellogg is recalling Frosted Mini-Wheats Bite Size Original and Mini-Wheats Unfrosted Bite Size cereal because boxes may contain fragments of flexible metal mesh from a faulty manufacturing part. Products containing the letters KB, AP or FK before or after the "Best If Used Before" date are being recalled, though no reports of injuries have been associated with them so far. They were sold nationwide.

It's hell for an advertiser to get noticed today. No wonder Red Bull goes to extremes to break through with high-risk stunts. The Red Bull Stratos project in which Felix Baumgartner jumped from a balloon 23 miles in the sky certainly did just that. It got 8 million concurrent views on YouTube. Columnist Dan Bigman points out that it wouldn't work for just any brand. "Every month I get a "Red Bull Bulletin" magazine in my inbox at work, chronicling their cadre of extreme sports athletes."

An Australian model who has been having legal run-ins, and is launching a reality TV show, was topless in a campaign for a coconut water brand in Bali earlier this year. The Sydney model pled guilty to driving offenses.

Teri Lucie Thompson, chief marketing officer for Purdue University, is also an expert on how women look at marketing. In 2005, Thompson and four colleagues started the Marketing to Moms Coalition, an extracurricular effort that advises companies on the buying practices of American mothers. The group publishes an annual State of the American Mom, a survey of women's buying habits and preferences.

Chevrolet will introduce 13 all-new or significantly updated models during 2013 in what one executive calls a "big year" for the General Motors Co. brand. "A couple ... will be complete surprises, which we're thrilled about," Mike Albano, head of Chevrolet communications, said during a media briefing Wednesday. The company is touting the 2014 Silverado pickup, Silverado HD pickup, Tahoe and Suburban SUVs, all-new 2014 Impala sedan, Spark battery-electric vehicle, 2013 Cruze diesel, 2013 Sonic RS, 2014 SS performance sedan, refreshed 2013 Traverse SUV and 2013 Equinox with a new V-6.

Ford has been shooting salvos at Toyota with direct comparisons of vehicles like C-Max versus Prius. The EPA's official assessment of the Ford C-Max Energi, the plug-in version of the new C-Max, is that it gets 108 miles per gallon in city driving and 100 in the highway and combined measurements. That's 5 mpg better than the smaller Toyota Prius Plug-in, a version of the original member of the new Prius "family." But will potential buyers care? So far, Ford has had only modest success in the battery-electric market. While Toyota currently produces about half of all battery-based models sold …