• New Campaign For Boston Museum
    New ads for the Museum of Science, Boston, seek to remind people of all ages that the museum is a place of lifelong learning. The effort, by Boston-based Allen & Gerritsen includes print, radio, digital banners, and television ads that feature young adults and children connecting tangible everyday activities, like eating cereal, riding a bike, or doing homework, to abstract science-related elements that they've seen before at the Museum of Science. Tag: "It changes the way you see the world."
  • Manny Pacquiao Is Nuts . . . About Pistachio Endorsement
    The eight-time boxing champion will be bringing a lot of support with him to his fight on Dec. 8 against Juan Manuel Marquez at the MGM Grand in Las Vegas, including a new endorsement deal with Wonderful Pistachios that features a multi-media marketing campaign.
  • A Latte With That Glock?
    Point Blank Range & Gun Shop in Blue Ash, Ohio, wants to erase the stigma of gun shops as murky places where anyone can go in and just buy a weapon with a driver's license and a smile. Well, that won't change, but the experience will. Tom Willingham, owner, wants to make firearms retail more limpid. "I want to revolutionize this industry," he said. "By removing the 'merchant of death' connotation it's been given, we can make it acceptable and safe for everyone."
  • Starbucks Out With $450 Steel Gift Card
    Starbucks is rolling out a $450 Starbucks card. The coffee behemoth this week launched the Starbucks Metal Card, which is, in fact, made of metal. Each is specially etched, loaded with $400, and costs $50 to make. Starbucks will only make 5,000 of them, and they will only be sold at Gilt.com. The card comes with gold-level Starbucks card membership benefits, such as gifts and freebie refills on brewed coffee and tea.
  • Grownups Want Marketers Out Of The Sandbox
    A new study finds parents and adults disapprove of data-gathering techniques used by marketers and child-directed websites. In a study by Princeton Research Associates International, 80% of those polled said they are opposed to allowing advertisers to collect and use information about a child's activities online- even if the advertisers do not use or know the child's name.
  • Facebook Extends Mobile Reach
    Facebook on Tuesday released a new version of its mobile platform. A new Android version of the Messenger app doesn't require a user to sign up for a Facebook account. That's a change in tactic for a company whose hydra-like growth model is based on extending tendrils into to just about every site with a social vector. For now, the app is available only to owners of Android phones in limited countries but will roll out to others. Extending the analogy, Hydrae (the real ones) are biologically immortal. The one from Greek mythology? When you cut off a head, three …
  • Pizza Hut Perfume? In Canada, Yes
    Pizza Hut is releasing a perfume. Seriously. It started as a joke on the Pizza Hut Canada Facebook page. Now it's real. Grip Limited, an advertising firm that works with Pizza Hut Canada, originally floated the tongue-in-cheek notion on the Pizza Hut Canada Facebook page in August. The fan response to the idea of a pizza-box scent was so enthusiastic that Grip and Pizza Hut decided to make it and give the first 100 people to message them a bottle.
  • Kindle For Kids Just In Time For Holiday
    Amazon is launching a new kids' entertainment service, just in time for that long holiday drive to grandma's house. The new Kindle FreeTime Unlimited monthly service lets children aged 3 to 8 watch, read and play all the Cinderella and Thomas the Tank Engine videos, books and apps they can for a flat price starting at $2.99 per child for Amazon Prime members.
  • Netflix To Carry Disney Films In New Deal
    Netflix has signed a multiyear accord to carry Walt Disney's animated and live-action films, marking the first time a major studio has bypassed traditional cable TV outlets for an online distributor. The agreement starts with movies released in 2016, the companies said Tuesday. Financial terms weren't disclosed.
  • American Apparel Slammed by ASA
    American Apparel is under the eye of the Advertising Standards Authority in the U.K. after separate ads were banned for featuring "unnecessarily sexual and inappropriate imagery" in ads with models that appeared to be under 16. The Authority said the images of a young girl were unsuitable to be seen by children.
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