Adweek
Facebook is apparently poised to get serious about mobile advertising in the near future, as it looks to finally cash in on its audience of 425 million mobile users. But while initial reports have centered on a possible mobile ad rollout in March, advertisers are already poised to start running mobile campaigns on Facebook-without Facebook's help.
Chain Store Age
Target Corp.'s launch of its latest limited edition collection, by designer Jason Wu, went off relatively problem-free compared with its Missoni launch last fall.
Detroit News
One of the things Ford Motor Co. desperately needs as it rebuilds the Lincoln brand is help from its dealers. But despite some grumbling over the high up-front costs to convert showrooms to match the new Lincoln theme, the automaker seems to be making some headway on that front.
Nation's Restaurant News
While many quick-service restaurants touted price in January TV ads, not all of them improved their value perceptions with consumers, according to new "value score" data from YouGov BrandIndex.
The Consumerist
A North Carolina woman was Tasered by police for refusing to budge from the McDonald's drive-thru. According to the Fayetteville Observer, the woman entered the McDonald's drive-thru on Friday but rather than place her order at the menu board or pay at the first window, she went straight to the pick-up window to order her food.
The Los Angeles Times
Without a single liquor store, and legally smoke-free for nearly three decades, the tiny hillside town of Loma Linda brims with pride about its devotion to health and spiritual well-being. That healthful lifestyle is a core tenet of the Seventh-day Adventist faith, which is woven through the San Bernardino County town of 21,000, from the Adventist-run Loma Linda University Medical Center to a City Council governed exclusively by church members. There's even a Loma Linda line of vegetarian food, produced by the same company that makes Morningstar Farms vegan burgers.
The Detroit Bureau
Audi says it plans to import only 50 copies of the hand-built R8 GT Spyder convertibles later this month. The most exclusive version of what is already Audi's top-line model, the topless supercar will carry a sticker price of $210,000, making it the German maker's most expensive offering to date. And that's before you add on $1,200 for the destination charges and as much as $3,000 more for gas-guzzler taxes. But if you can pony up the 200 clams, and whatever extra it will cost to bribe someone to put you at the top of the line, none of that …
The Los Angeles Times
Producer Rodney Jerkins, a heavyweight in the pop music world who's worked with an array of A-list artists, is looking for new acts for McDonald's. Jerkins and his Chicago-based company, Artists & Brands, are mining new musical talent from the rap and R&B world, coaching young artists on the art of a catchy hook, then offering the tunes to companies such as McDonald's (their main sponsor) for use in their commercials.
Apple Insider
A representative from a Chinese company suing Apple in a dispute over the iPad trademark has said it is "demanding an apology" and anticipates Apple will be fined $38 million by a Beijing court over the issue.
Fast Company
Blogger John Coleman writes that Super Bowl ads can't be judged as just "ads" but as branded entertainment. "Super Bowl advertisements have become their own form of entertainment," he writes, " and as such play by a completely different set of rules."