British Airways will use social media to debut its London 2012 Olympic advertising campaign, including Google+. The first ad, under the "To Fly. To Serve" tagline will debut on Facebook at 11 am on Feb. 9 and then Google+ shortly afterwards. It will make its UK television appearance that night.

Office supply retailer Staples is launching a new e-commerce site that optimizes specifically for shopping on tablet computers. Beginning early next week, tablet users who access Staples.com will be automatically redirected to the new tablet-optimized site, which will have the domain name t.staples.com.

You may know this (I didn't), but top-shelfers don't get paid for their Super Bowl halftime performances. Madge (apparently that's what we should be calling Madonna now) didn't get cash, either.

Dang, I thought he was already one of the world's super-rich. Well, Facebook CEO Mark Zuckerberg is evidently set to become ber rich if the company's planned IPO goes well. He will get a $30 billion share in the social network. He compares Facebook to the invention of the printing press. "Today, our society has reached another tipping point," he says in a missive accompanying the IPO filing. "There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future."

Here's a business symbiosis that could be modeled on the shark/pilot-fish relationship: Walmart has inked a deal with market research firm NPD in which the big box chain will feed NPD fresh point-of-sale market data, while NPD will be Walmart's main source of data for the general merchandise categories. Recently, NPD signed an agreement with Sam's Club to receive point-of-sale information from Sam's Club and SamsClub.com.

Philadelphia's Front Row Marketing Services projects that Lucas Oil got $33.8 million in branded media value, having attached its name to the Super Bowl by way of the Indianapolis Colts' home stadium.

"Mean" Joe Greene, a four-time Super Bowl champion with the Pittsburgh Steelers, stars for Procter & Gamble in a Super Bowl redux of his classic Coca-Cola commercial, which is regarded as one of the best Big Game spots of all time. Instead of Coke, however, the product here is Downy's Unstopables, which is used in washing to provide long-lasting freshness. The commercial also stars comedian Amy Sedaris.

Costco, best known for food and household items, is offering three ticket packages for the big game Sunday.

Add another touchdown for Cam Newton, this time on the endorsement field. The quarterback for the Carolina Panthers has signed a multi-year deal with Gatorade and will appear in upcoming multi-media marketing. Financial terms of the deal were not disclosed. Newton also has endorsement deals with Under Armour and GMC.

Blogger and PR/marketing consultant Jonathan Gardner ask how, with data, devices, and content multiplying exponentially, marketers can be relevant to consumers. "By going back to basics, and returning to context," he responds.