Consultant Kivi Leroux Miller writes in her blog that SGK has now essentially rebranded itself. "Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America's biggest and most well-known, and even well-loved, nonprofit brands," she writes, explaining that Komen for the Cure is no longer a breast cancer charity, but a pro-life breast cancer charity, regardless of one's position on the issue.

Chrysler is neither confirming nor denying reports that Clint Eastwood will replace Eminem as the star of this year's Chrysler Group LLC advertisement during Sunday's Super Bowl.

Procter & Gamble's alumni network, a group of 18,000 former P&Gers, has just published its first book, drawing on the stories of more than two dozen executives. The book features a foreword by A.G. Lafley, P&G's CEO from 2000 to 2009, and an epilogue from Ed Artzt, CEO from 1990 to 1995. In between are stories and reflections from 35 former P&G execs gathered and written by two authors. In the book, Fernando Aguirre, CEO of Chiquita Brands International Inc., talks about being named P&G's general manager in Brazil in the early 1990s: "In my first three weeks, I learned …

Without much effort on its part, Apple is making rapid headway in selling to corporations. After years of being the also-ran to Microsoft in the workplace, Apple has seen its iPad become a standard business tool. According to an IDG Connect survey, 51% of managers with iPads say they always use the device at work, and another 40% sometimes do. Seventy-nine percent of the respondents use the iPad for business when outside the office.

Video game maker 38 Studios, owned by former Red Sox pitcher Curt Schilling will launch its first game on Tuesday. "Now we're seven days away from the magic," said Schilling in a telephone interview today. "This is our lead-off hitter. This is our introduction to the gaming world."

Mark Addicks, CMO for General Mills, wants to reinvent food packaging, especially cereal, by using digital technology. He's working on concepts that he hopes will be out by the summer and won't reveal much, citing General Mills' rivalry with other food companies, most notably Kellogg.

Mark Addicks, CMO for General Mills, wants to reinvent food packaging, especially cereal, by using digital technology. He's working on concepts that he hopes will be out by the summer and won't reveal much, citing General Mills' rivalry with other food companies, most notably Kellogg. Addicks met recently with Google, Facebook, Apple and other Silicon Valley companies in part to update the marketing concept of offering a surprise inside the cereal box. Instead, kids could point a smartphone at QR codes on the box and "see visual surprises." He's already got apps for Betty Crocker and Yoplait Yogurt and …

Tribune TV critic Steve Johnson argues a point that seems obvious (to me): the Super Bowl will be an anticlimax because, by the time the game airs Sunday on NBC, most everybody who really wants to will have seen the ads. Half of the spots slated to run Sunday evening - during the moments when the New England Patriots are not playing the New York Giants for the National Football League championship - were already available on the Web Wednesday, he notes. That is, apparently a record for Super Bowl pre-game airings.

Super Bowl XLVI is being played in Indianapolis, but the NFL took I-64 North from Nashville to get there. Bridgestone Americas, headquartered in the Tennessee capital city, will be title sponsor of the Super Bowl XLVI Halftime Show, will air two commercials during the broadcast on NBC and will have significant presence at the NFL Experience, the interactive destination for fans. Phil Pacsi, vice president of consumer marketing for Bridgestone Americas Tire Operations, talks about the Super Bowl, NHL, Tiger Woods and the company's passion for sports.

This is a letter advertising legend David Ogilvy wrote to an acquaintance about how he writes ad copy. In a few bullet points he delineates how, where, and when he created his ads.