If you factor out the high-loyalty Toyota Prius, hybrid loyalty drops to 25%. Industry researcher R.L. Polk says hybrid nameplates have more than doubled since 2007 but only about a third of hybrid owners bought another when returning to market in 2011. A higher percentage of hybrid owners, 60% for Toyota and 52% for Honda, stayed within the brand when shopping for their next car. Hybrids are just 2.4% of the new-car market, down from 2.9% in 2008.

The brand of chewy fruit-flavored candies will appear in packaging with either Mike or Ike crossed out. On the back of packages with Mike's name crossed out, a message from Ike faults Mike for "spending way too much time on his music." Packages with Ike's name crossed out have a message from Mike faulting Ike for "spending way too much time on his graffiti art." Both packages direct consumers to the brand's Facebook page, where there are videos documenting the split. Billboards will appear in July.

Of all 32 teams for whom Nike is developing uniforms, the Seattle Seahawks pushed the design elements more than most. It incorporates cultural elements of the Northwest, including horizontal graphics representing the thunderbird totem and colors inspired by the region's environment. On the pants, 12 winged icons down the side reference the 12th man, a tribute to the team's fans. Some teams incorporated all of Nike's suggestions; others chose minor updates. The NFL line for consumers will be available at the end of April.

Large shareholders are calling for the British retail giant to take dramatic action to turn around its own recently poor performance, including pulling back from Fresh & Easy, its ambitious five-year-old start-up that is trying to blanket California with midsize supermarkets. Tesco shocked investors in January with its first earnings warning in two decades. The company has suffered unexpectedly deep troubles in its British supermarket business, which has ramped up pressure to either improve the fortunes of the still-unprofitable Fresh & Easy or unload the chain.

The consumer-advocacy group Corporate Accountability International is urging the 27 U.S. hospitals that have a McDonald's to get rid of them. The heart of CAI's stand is that being in hospitals benefits McDonald's with an associated perception of healthfulness. The consumer-advocacy group also claims that McDonald's locations in such facilities builds an affinity for the brand with kids. Its main complaint about McDonald's has been its marketing to kids, which CAI has termed predatory.

Lime Fresh Mexican Grill will be gobbled up today in a $24 million cash deal eight years after John Kunkel founded it in South Beach. While Kunkel will step down as CEO, he will remain involved with the brand's growth. Kunkel's Miami-based 50 Eggs Restaurant Group will retain ownership of the original South Beach Lime location as a franchisee and that store will continue to serve as a model for franchisees and new product tests. Lime has 16 stores, including nine in Miami-Dade and Broward counties. Ruby Tuesday had first entered into a licensing agreement with Kunkel about a year …

The latest ad campaign fro Sheetz, a regional, 400-unit convenience-store chain headquartered in Altoona, Pa., uses the tagline, "Just because we don't look lie a restaurant doesn't mean we're not one." The TV spots show actors seating themselves at high-top tables in a dining area. Executives are hoping the public sees things the way the company sees them: that the convenience store is a place for gas but also freshly made food. Sheetz has been doing made-to-order sandwiches for 20 years.

Despite the fact that the prevalence of obesity in England has more than doubled in the last 25 years, Pizza Hut UK has rolled out a pizza with a Hot Dog Stuffed Crust. It's available for delivery with a "free mustard drizzle." Closer to hoe, Burger King is also combining two popular tastes: ice cream and bacon. The chain is testing out the sweet and savory Bacon Sundae in Nashville, according to Grubgrade.

The company is running a mainstream campaign created by Ogilvy in that country using the English tagline, "Fuck the Diet." It encourages frustrated dieters to eat as much as they like of its Du Darfst products, claiming the low-calorie line will help them lose weight without feeling as if they are on a diet. Du Darfst translates to "you may." The brand's website is replete with references using the expletive.

Scripted videos three to four minutes long are released on CollegeHumor.com and on the chain's Facebook page. The series, "Always Open" features the comedian Dave Koechner, the "Saturday Night Live" alumnus and a star of movies including "Anchorman," who interviews celebrities while they share a booth at a Denny's. "You climbed Mount Kilimanjaro," Mr. Koechner tells his guest, the actress Jessica Biel, in a new video. "Let's say we're trapped on the mountain together, both of us, we're freezing, and we need to share bodily warmth. Do you think it would get romantic?"