Dwight Howard and the Orlando Magic did not have a friendly breakup when he was traded to the Los Angeles Lakers, and a full-page ad from the NBA all-star to Magic fans in the Orlando Sentinel may only have added to the damage.

Yousef Tuqan Tuqan, CEO of Dubai-based digital agency Flip Media, says Middle East businesses are putting too much emphasis on the numbers of "likes" on their Facebook pages, but that is changing as fakes affect KPI's. "What is happening in the region is that advertisers are finally becoming more sophisticated," he says.

Toyota has Dearborn, Mich., breathing down its neck. Ford Motor Co. reports it sold 489,616 of its Focus sedans and hatchbacks worldwide during the first half of this year, 5.5%, more than Toyota Corolla, which typically leads the segment in worldwide sales. It could mark the first time in years that an American maker produced the world's best-selling passenger car if that pace holds for the second half of 2012. The Corolla, one of the oldest models in the Toyota line-up, is also feeling the heat from Hyundai Elantra, which has the Korean automaker looking for more production capacity. The …

The online new and used auto destination is preparing for its sixth consecutive media buy during Super Bowl broadcasting, building on its "buy with confidence" theme via a TV spot and multi-media effort for the game on CBS this February in New Orleans.

Susan G. Komen for the Cure will put survivors in ads as it prepares for Breast Cancer Awareness Month in October. The organization is still trying to right-size public perception after having pulled funding on Planned Parenthood. The NPO, which has reportedly seen donations drop 30%, is counting on keeping the donations and corporate support. TV ads will air in mid-September featuring four survivors, including a young woman diagnosed with Stage 4 breast cancer at age 21 and still alive to tell her story eight years later. Print ads will launch in October magazines, digital content will go live Sept. …