• Defunct Companies Live On As Tattoos
    BuzzFeed contributor Jack Stuef details the horrific tales of deceased late-90's dot-coms wandering among us as the walking dead: Hundreds of people out there were tattooed with domains that have vanished as part of the pre Y2K Internet orgy otherwise known as The Bubble. Read about the guy who has an ad on his body for FreeMartha.com, referring to Martha Stewart, who is of course free. It goes downhill from there.
  • P&G Launches Gillette Review
    Procter & Gamble has confirmed its review of its Gillette advertising account in North America involving both traditional and digital advertising (at BBDO and sister shop Proximity, respectively.) The review does not include direct marketing, public relations or media planning and buying. BBDO has handled the brand since 1966.
  • Free WiFi On Tap For JetBlue?
    An internal email from JetBlue outlines some of the basics of the free wi-fi plan. "Currently, wi-fi on board is a competitive advantage," according to the letter. "Customers, especially those traveling for business, with everything else being equal, will choose the airline that offers connectivity, even if the service is spotty or expensive....The challenge for us was building a wi-fi product that broke this slow, frustrating and ultimately unsatisfactory mold. We wanted to find a way to deliver faster and less expensive service that would result in greater satisfaction. With LiveTV partnering with ViaSat, I think we found the sweet …
  • Gas Prices Hit 5-Month High
    The national average price for regular gasoline rose 3.1 cents to $3.878 per gallon in the week that ended Monday, Sept. 17, reported the U.S. Energy Information Administration. Eleven weeks of average price increases put current fuel prices at the highest level since April 16. The chain of increases also marks the largest number of consecutive weekly price increases since the cost of fuel rose for 12 weeks straight from March through mid-June 2008.
  • McDonald's Tests Noodles In Austria
    McDonald's will serve two noodle offerings in Austria to test consumer demand for the Asian dish, it said on Monday. "McNoodles" will go on sale at its Austrian restaurants on Thursday in a test set to last two to three months, a spokeswoman said. The meals feature noodles with vegetables, chicken, salad and sweet-and-sour or curry sauce, and will cost around 4.99 euros ($6.56).
  • Axe Suggests 'Showerpooling'
    Unilever's Axe men's brand has a new online ad campaign urging college students to conserve the Earth's water without making a huge sacrifice, by "showerpooling" -- showering with a friend, or "an attractive stranger." "This is a cute, irreverent way to communicate what is really a significant message: water conservation," says Rob Candelino, VP of marketing for U.S. skin care at Unilever.
  • Benetton Challenges Ideas About Unemployed
    United Colours of Benetton has launched its latest bid to rid the world of hatred with a global campaign to "challenge the clich" that unemployed young people are "useless, lazy anarchists". The clothing brand wants the "unemployee of the year" campaign to draw attention to record levels of youth unemployment globally. In a bid to "assert a belief in the creativity of the world's youth", Benetton is calling on 18-30 year olds in ads on MTV, online and in print to submit project ideas that will benefit their local communities. The 100 projects with the most public votes will win …
  • Auto Parts At Center Of China Dispute
    The U.S. has filed a major trade complaint accusing China of illegally dumping subsidized auto parts into the U.S. market, costing potentially tens, even 100s of thousands of U.S. jobs. The move came just hours after China filed its own complaint with the World Trade Organization over punitive tariffs the Obama Administration had enacted earlier this year to compensate for China's alleged dumping of tires.
  • Publix Aims Ads At Walmart
    Publix Super Markets has begun a "See for Yourself" campaign, calling out the differences between sale-price items and retail prices for the same items at Wal-Mart. The ads appear at the Publix.com website alongside weekly circulars for stores in the Birmingham, Ala., and Tuscaloosa, Ala., markets, a spokeswoman for the chain, Brenda Reid, told SN. The price comparison ads also appear on posters at select stores.
  • Steve Cook Must Plot His Course
    Apple reached its limit of advance orders for iPhone 5 at its online store Friday. But can Steve Cook the company's post-Jobs CEO keep up the momentum? "I think we are definitely still riding Steve Jobs' stewardship," Matt Brezina, chief executive of mobile startup Sincerely Inc., said before Wednesday's Apple event. "Tim needs to define what kind of leader he is externally. As a developer on their platform, I'm not quite sure what kind of leader he is yet." Last quarter, the company released disappointing financial results, missing analysts' earnings-per-share estimates for only the second time in more than 30 …
« Previous EntriesNext Entries »