Apple's profit-gushing iPhone came into question again Monday, briefly sending shares below $500 on concerns of a sales slowdown, as Wall Street's gizmo darling is in danger of becoming yesterday's glamour stock. Shares of Apple skidded 3.6%, to $501.75, amid growing uncertainty about whether Apple can continue its pace of trendsetting innovation. The stock's latest fizzle was attributed to a report in The Wall Street Journal that says Apple decreased parts orders for its iPhone 5.

Pro football fans typically celebrate the sport's biggest game of the year with food, making it the second largest eating occasion of the year. This year, fans who choose Chipotle for their big game party can get just a little more to eat, for free. Simply purchase six or more "Burritos by the Box" on Sunday (Feb. 3) and Chipotle will give you a free burrito, bowl, salad or order of tacos when you bring back the receipt from your order to any Chipotle by Feb. 28.

Tiger Woods may have been the king of Nike Golf for the past 15 years but Rory McIlroy has stepped into the throne room to the chants of, "The king is dead! Long live the king!" Nike confirmed on Tuesday that it has signed a long-term deal with McIlroy, ranked No. 1 in the world, to represent Nike Golf on the course and in marketing. Financial terms were not disclosed. Industry analysts said the pact could be worth upward of $200 million over 10 years.

San Francisco-based Apple American Group acquired Southern Bells Inc., a franchise group of 76 restaurants - mostly Taco Bell but also some KFC and Pizza Hut units - in Indiana, Illinois and Kentucky. Terms of the deal, which closed Dec. 17, were not released. The acquisition will bring about $97 million in revenue to the company, raising its annual systemwide revenues to about $1.25 billion and making it one of the largest franchise operations in the U.S.

Super Bowl ads are getting more costly more quickly than ever - and they keep increasing in number. With some ads on CBS selling for up to $4 million this year vs. $3.5 million last year on NBC, the cost of 30-second Super Bowl spots is growing at three to five times the rate it did just a decade ago, according to a 10-year study by Kantar Media, a research firm.

The auto industry has bolstered the U.S. economy but the increase in automotive production is also feeding some discontent inside the auto plants and some of the frustration will be on display outside Cobo Center in Detroit as the North American International Auto Show got underway last weekend. Supporters of the Auto Workers Caravan, which emerged in 2009 as an alternative voice for members of the United Auto Workers Union, demonstrated outside Cobo Center on Sunday afternoon to protest what they describe as "deteriorating working conditions."

Nissan's exhibit at the North American International Auto Show has a literal halo around it. The Nissan stand may likely be one of the most quirky and distinctive the Detroit Auto Show has seen in some years, featuring a 145-foot long illuminated ring that appears to float above the cars, trucks and crossovers Nissan will be highlighting. Meanwhile, the maker also hopes to lure show-goers away from the competition, quite literally grabbing them by the nose using what it describes as "special scent" matched by alluring sounds and music.

Shell Oil. Co. is providing Ski Free discounts at participating stations in seven states. Ski Free is an ongoing promotional partnership with ski resorts that provides customers with a free lift ticket when they purchase 10 gallons or more of Shell fuel at participating stations. According to Shell, more than 40 ski resorts located in California, Colorado, Michigan and Oregon have partnered with Shell stations located throughout these states. Participating stations are also located in Nevada, Washington and Wisconsin.

Unilever's men's grooming division is preparing a mission that goes beyond its first foray into Super Bowl advertising - a global campaign fronted by former astronaut Buzz Aldrin that will see 22 people attend a space camp in an effort to earn a seat on a shuttle heading to the brink of outer space.

It's been 30 years since the country of Belize and its logo got an update. Then the country's tourism board tapped Olson to catch them up with a painterly logo and theme. The circular forms dominate the depiction of the national bird, the toucan. The art evinces classic travel posters of the '60s. Said Olson Chief Creative Officer Dennis Ryan, "We wanted it to feel non-commercialized. A lot of times, tourist destinations try to create images that cater to the traveler, versus what the destination wants the traveler to experience."