The basketball court at the Mountain West Conference tournament in Las Vegas is a veritable Sistine Chapel of wood stain: four hues of brown, deep contrasts of shapes and a range of snow-capped peaks. Universities and college conferences, and even the N.C.A.A., increasingly see the basketball court as one of the last untapped frontiers for image making.

Coca-Cola is ready for the Big Dance, even if your brackets fall flat, with multi-media marketing that includes an "It's Not Your Fault" TV campaign, an alliance with Conan, a mobile app and a takeover of its hometown Atlanta, the site of this year's Final Four games and related festivities.

Fans of Monster Energy, the popular high-caffeine energy drink, may not notice the change: its ingredients will be the same and its familiar label bearing a green, clawlike monogram will change only slightly. But the drink's maker has decided after a decade of selling it as a dietary supplement to market it as a beverage, a switch that will bring significant changes in how it is regulated.

India is becoming a tech-brand powerhouse. Here's a list of top companies. Number one on the list of most innovative companies and launches is a division of automaker Mahindra & Mahindra, called Reva, the country's first electric carmaker. The company is betting on the E2O, a four-seater electric hatchback slated to launch in 2013. The car will be more environmentally friendly option without compromising on speed and comfort--unlike Reva's original two-seater model. The other nine at the jump.

Walgreens, which reported a better-than-expected profit on flat sales for its second quarter Tuesday, has unveiled an expanded partnership with AmerisourceBergen that could give the pharmacy operator an equity position and seat on the drug wholesaler's board. Now Walgreens will expand its existing relationship with AmerisourceBergen into a 10-year comprehensive primary distribution agreement for branded and generic pharmaceutical products.

According to the just-released 2013 Temkin Experience Rankings, which queried 10,000 U.S. consumers about customer service issues across 246 companies in 19 industries, Sam's Club and Amazon earned the top spots in the retail sector and RadioShack was the lowest rated retailer for the third consecutive year. The retail industry, on average, was tied for third out of 19 industries studied and one of four industries with an average rating of good.

General Motors plans to offer two separate versions of the big Chevrolet Impala, both the 2014 remake of the full-size sedan as well as the old model that it was intended to replace. The previous-generation Chevrolet Impala will remain in production indefinitely and will be aimed strictly at the fleet market while the all-new 2014 will focused on the retail market where Chevy hopes to pick up market share, GM officials said.

Amazon is the latest to knock on music companies' doors about starting a subscription service, per sources. Talks have been described as very informal, the sources said. It seems Amazon might be mulling an on-demand service like Spotify. Others in the field include Rdio and Rhapsody, but Google and Apple are also working on their own projects.

Dallas-based 7-Eleven Inc. filed two lawsuits alleging 7-SEVEN stores are infringing upon and diluting its trademark. Bibb County, Ga., 7-SEVEN stores chose their logo "upon the fame and goodwill" of 7-Eleven, it is alleged. 7-Eleven, operator of more than 7,000 stores, is requesting that a judge require the demolition of 7-SEVEN store labels, signs and other items to which the logo is affixed.

Fuming bodega owners yesterday insisted that the city's latest anti-smoking push would snuff out up to 90% of their tobacco sales - costing them thousands of dollars a week in revenue while creating yet another black market for scofflaws. A worker at the JaJa Deli in Greenwich Village, argued that Mayor Bloomberg's proposal to bar all tobacco-product displays, as well as the single-sale ban on cheap cigars and cigarillos, "will not stop people from smoking."