• Mercedes-Benz Kills Hitler In (Unauthorized) Spot
    In a spot by German film students shows a C-Class Mercedes-Benz rolling through the Austrian countryside circa 1900 or thereabouts, avoiding kids with its intelligent braking. One kid, however doesn't get the benefits of intelligent braking. The car mows down young Adolf, who, as his mother screams, lies on the ground limbs splayed like a swastika. The automaker wasn't amused. Clip at jump.
  • Mondelez, Wrigley Try New Gum Approaches
    Gum, for a lot of reasons, isn't selling. Sugarless gum sales fell 6.6% to $2.7 billion in the year ending July 14, according to IRI. Wm. Wrigley Jr. Co. and Mondelez International, appear to be coming up with two different approaches. Mondelez will emphasize benefits such as oral health. Wrigley's newest campaign for Extra, the marketer's second-largest gum brand behind Orbit, debuts with a TV spot that puts Extra at the center of emotional moments between a father and daughter.
  • Boxers Collide In Audi Spot But Ref Stars
    Two world class boxers, former world world champion Steve Cunningham and cruiserweight contender BJ Flores spend couple of weeks fighting (almost) for real for an Audi commercial. "We were going hard on each other. It was a real battle, not some BS you see sometimes in the ads," said BJ Flores talking to Fightnews.com. "There were better rounds from us there than you see in the ring in sanctioned championship fights. I'm proud of our work!" The surprise star turned out to be the third man in the ring Tony Weeks. See spot at jump.
  • Kobe Bryant Plays Role New Lenovo Campaign
    Tech company Lenovo is entering its second season as an official NFL sponsor, but the former NBA marketing partner has not forgotten its hoops alliance, putting Kobe Bryant at a piano to play Beethoven's 'Moonlight Sonata' in support of products hitting the U.S. and China.
  • Buzz Drove Leaf Campaign
    Using Synthesio's platform, Nissan saw it could monitor and analyse consumer conversations taking place online across a variety of social media platforms. The automaker created a multi-market, integrated campaign, "The Big Turn On," aimed at turning people on to the concept of electric vehicles, keeping the Nissan Leaf at front of mind for consumers, and generating appointments for 24-hour test drives. Nissan used Synthesio's monitoring dashboards to benchmark the impact of the campaign. More than one million consumers got involved.
  • Barry Sanders In Madden NFL 25
    EA Sports wanted to know how fast people would run for a free advance copy of the 25th anniversary edition of the iconic videogame, so they asked fans via social media to show up at a track-and-field venue in Orlando and then sent cover star and NFL Hall of Fame running back Barry Sanders, fresh off a Madden NFL 25 Pepsi Max commercial supporting the game's release today (Aug. 27), to hand out 100 copies to the quickest and best of the bunch.
  • Tesla Name Problems In China
    The rigors and ambiguity of Chinese law may throw a monkey wrench into Tesla Motors' growth plans there as one that country's citizens claims to own the rights to the Tesla name in China. Zhan Baosheng registered the name in 2006, in both English and Chinese, according to reports. Not only does he claim to own the name, he's got his own Tesla China website that features poorly done mock ups of a Model S, a corporate timeline as well as links offering additional information about the vehicles, an email address for job seekers and potential investors.
  • Hospital Gets Abercrombie & Fitch Name
    Ohio State University plans to name the new emergency department at its medical center after the Abercrombie & Fitch clothing company, a year after another Columbus hospital named its emergency center after the brand. The Ohio State Board of Trustees is to vote Friday on a proposal to create the Abercrombie & Fitch Emergency Department, which will be twice the size of the department now housed at OSU's Wexner Medical Center when it opens in 2014.
  • FDA: No Online E-Cigarette Sales Ban
    Despite media reports that the online sale of e-cigarettes could soon be banned, the FDA issued a statement saying that it did not discuss any possible regulations in a series of listening sessions held last week. "The FDA did not raise or weigh in on potential regulatory options -- including any potential restrictions on e-cigarettes or any other particular product category -- during these listening sessions," said Mitch Zeller, director of the FDA's Center for Tobacco Products.
  • NPD: Top Fast-Casual Markets
    There is nothing memorable about Tallahassee, Fla. Wait, there is one thing: it's an image that will hang with you like a pot sticker if you exit town via Apalachee Parkway: an impossibly long parade of fast casual restaurants. More fast casuals than you can count. It's not your imagination. NPD Group says Tallahassee is the number four metro area for FC's. Fort Collins/Loveland, Colo. is first, followed by two other Colorado metro areas: Denver/Aurora/Broomfield and Boulder. The top 10 list also includes three metro areas in Florida as well as the Washington, D.C., metro area.
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