MasterCard has launched a digital marketing campaign offering cardholders the chance to watch music star Beyonce from an up-close VIP area on her UK tour. The brand will allow consumers to buy tickets to an exclusive 'BeyStage' area, enclosed within the wider stage set-up, at the Mrs Carter Show World Tour dates at Birmingham, Manchester and London.

Toyota plans to invest more than $500 million in its Georgetown, Kentucky plant to move production of one of its Lexus luxury vehicles to the U.S. for the first time. The world's largest automaker already produces more than half of the vehicles it sells in the U.S. at various North American assembly plants. But it has, until now, limited production of its Lexus line almost exclusively to Japanese factories. Though the RX crossover is now produced in Canada, the Lexus ES will become the first luxury model - and the 11th Toyota vehicle assembled in the U.S.

If you have tried Windows 8 you may relate. Tech writer Adrian Kingsley-Hughes says Microsoft is hoping to fix it with Windows 8.1 -- or Windows Blue -- that will let users bypass the Start Screen and will bring back the Start button. How will Microsoft spin it? Kingsley-Hughes writes that many PC OEMs are unhappy with 8 and how Microsoft has handled the negative comments. "Privately, one OEM source told me that Microsoft is 'destroying' the PC industry, while another claimed that Windows 8 has 'handed over millions of customers to Apple,'" he writes. Both Lenovo and Samsung have …

Denver-based Chipotle Mexican Grill is launching a Patrn margarita made with the tequila brand and fresh juices at most of its restaurants later this month. It will be priced between $6.50 and $8, depending on location. The company is also expanding a test of tofu-based vegetarian protein called Sofritas in northern California.

Grocery retailers met today with members of Congress to garner more support for the Common Sense Nutrition Disclosure Act (H.R. 1249), which would include grocery and convenience stores in menu labeling regulations only if those businesses are primarily engaged in restaurant activity. Retailer and wholesaler members of the Food Marketing Institute and National Grocers Association explained to congressional representatives how, under the rule currently proposed by the Food and Drug Administration, taking a piece of fruit from a produce department and slicing it for a customer would make a grocery store "similar" to a chain restaurant.

The pro golfer gets a boost from Crowne Plaza Hotels, thanks to a humorous new campaign in which Fowler deals with autograph-seeking followers, separation from his caddie and the challenges of constantly being on the road (did someone say 'aromatherapy sleep kits'?).

CVS Caremark has announced that it will support The One Fund Boston, established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families who have been affected by the Boston Marathon tragedy. The CVS Caremark Charitable Trust, the private foundation of CVS Caremark, will donate $100,000 to The One Fund Boston, which is also accepting online donations from the public at Onefundboston.org. Two hundred and fifty CVS/pharmacy stores in the Greater Boston area will hold an in-store donation campaign for The One Fund Boston.

Lionsgate has partnered with Internet Explorer to launch TheHungerGamesExplorer.com site to promote The "Hunger Games: Catching Fire" film slated for release in November. The digital home for Hunger Games will enable fans to track developments in the franchise, including fan blogs, 'talent' tweets, exclusive images and videos. It will also serve as a social aggregator, with official and fan-generated content pulled from multiple social media platforms.

In the wake of the Boston Marathon tragedy, the NFL, which hosts the 2013 Draft next week in New York and Super Bowl XLVIII in MetLife Stadium in February, and organizers of the London Marathon this weekend have vowed to continue on with their high-profile events, albeit with increased measures and awareness to guard against anything - or anyone - out of the ordinary.

In the 1970s and 1980s, the North American Soccer League boasted the likes of Pel, Franz Beckenbauer, George Best, Johan Cruyff and other soccer icons. But over-expansion and bad financial moves caused the league to fold in 1985. Now, a brand new NASL is seeking to kick its way into the hearts and minds of soccer fans and the inner sanctums of marketers and companies nationwide. But as NASL commissioner Bill Peterson reveals in this Q&A, the challenge facing the new NASL is both embracing and distancing itself from the successes and failures of the old NASL.