Fiat India wants to net 1% of market by year-end and said it is refocusing on the market with aggressive dealership additions and an all-out marketing push. "We will more than double out exclusive dealerships by the end of the fiscal from 51 now," said newly appointed Fiat Chrysler India president and managing director Nagesh Basavanhalli. He said the company is going to run a six-week campaign.

According to a new report from mobile ad network Mojiva, there were 70 million tablet owners in the U.S. as of December 2012. With nearly one in four Americans now using a tablet, the report indicates, it's a channel that brand advertisers, publishers and social platforms can no longer ignore. The firm, which obviously has at least one dog in the fight, says consumers are now turning to their tablets for everyday tasks such as making a retail purchase or paying bills.

General Motors is something of a prodigal automaker when it comes to Facebook. The automaker, which, under former marketing chief Joel Ewanick, had exited Facebook for other marketing opportunities, is back. Chevrolet is using Facebook for a test of mobile ads for the Chevy Sonic. The brand "is testing a number of mobile advertising solutions, including Facebook, as part of its 'Find New Roads' campaign."

For the past fews years Philadelphia has hosted the Wawa Welcome America! Festival. For the fourth year, Wawa Inc. will be the title sponsor of the weeklong celebration marking the summer holiday. This year's festival will run July 1 through July 7. Wawa, which is based in the Philadelphia area, owns and operates more than 600 convenience stores, including 300 gas stores, in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida.

Michael Lynch, who spent nearly two decades helping to drive Visa's marketing activations with the NFL, the Olympics and FIFA, has been named CMO and chief revenue officer for the Assn. of Surfing Professionals, which is in the process of working with athletes and companies to build a new global surfing league.

Nestle's U.S. division has given its media business to WPP's Group M. The incumbent was Publicis Groupe's Zenith. Nestle launched the review four months ago with goal to get some economies. The workload includes Nestle Nutrition, Nestle Health Sciences, Nespresso USA, Nestle Waters North America, Nestle Purina PetCare and Nestle USA.

Mark LaNeve, formerly of Cadillac, then Allstate, then Team Detroit is now heading to the Big Apple to head Hudson Rouge. At Lincoln brand's ad agency, he will replace Cameron McNaughton, who has been president of the agency since 2011, when it was founded. McNaughton will leave Hudson Rouge at the beginning of May to "pursue other opportunities," according to Matt VanDyke, global director for the Lincoln brand.

Microsoft is aiming at Google with scathing ads that talk both technology and animosity. It's the third phase of a five-month-old marketing campaign, "Scroogled." The ads, which have appeared online, on television and in print, depict Google as a duplicitous company more interested in increasing profits and power than protecting people's privacy and providing unbiased search results.

Minor League Baseball has long been a hit with players, fans, owners and local businesses, but now MiLB wants to become a hit with companies and marketers at a national level. However, as MiLB CMO Michael Hand explains in this Q&A, even with its popularity - 41 million-plus attendance - more than $700 million in annual revenue and unique promotions ("Free Funeral Night," "Farewell to Twinkie Night"), the major challenge is getting corporate America to buy into the organization's new marketing mantra: "160 Teams. One Brand."

BMW is the latest global automaker to announce plans to create a special sub-brand for the Chinese market - but the German luxury giant is also eyeing its start-up as a possible source of exports. BMW;s new Zhi Nuo brand will get the spotlight at the Shanghai Auto Show, where BMW and its Chinese partner Brilliance Automotive are expected to introduced their first new model there, a version of the old 3-Series.