• New Study Looks At Millennial Mindset
    Some of the commonly held beliefs about Millennials' brand attitudes, shopping habits and preferences are not as true as once thought, according to a newly released study by consumer product goods research firm Concentric Marketing. One example: Millennials still prefer brick-and-mortar shopping over e-commerce.
  • Victoria's Secret's Secrets
    Victoria's Secret is facing a deluge of competition from lingerie start-ups that seek to challenge the brand. Brands like AdoreMe, Intimint, and True & Co. are trying to sell on lower prices and more tailored selections. But Victoria's Secret wins. Why? The experience.
  • Six Flags Out To Build Tallest Swing
    Six Flags New England has just announced plans to add "the planet's tallest swing ride" to its Agawam line-up of theme park attractions. The plan is for a swing ride called the New England SkyScreamer to open in the summer of 2014.
  • NFL Concussion Deal Impacts Past, Present, Future
    The NFL's $765 million settlement with 4,500 former players associated with concussion-related lawsuits against the league includes health-related payments that could be claimed by 18,000 ex-football athletes, puts more money into medical research and frees the league from any admission of guilt or liability that head injuries and other health issues addressed in the lawsuits were cause by playing football.
  • Datsun Lays Out 'Glocal' Strategy
    After an absence of more than a quarter-century, Nissan's reborn Datsun brand recently made its return in the booming Indian market with the launch of the little Go hatchback. Datsun is returning to its roots as a simple and affordable car, in this case targeting emerging markets that will also include Russia, South Africa and Indonesia. Eventually, said the brand's chief executive Vincent Cobee, Datsun will be sold in as many as 50 markets around the world, aiming at first-time buyers on a limited budget.
  • Switzer's Cabana Webcasts Over College Football
    Last season, fans of Oklahoma's football team who could not see games in person were able to watch Coaches Cabana, hosted by iconic former Sooners' head coach Barry Switzer, who sat in a cabana in his back yard and offered honest and often off-color commentary on the action as it played out live over computers, tablets and mobile devices. Fans and sponsors such as Coke and Buffalo Wild Wings made the Webcasts so popular that 13 other CFB teams have been added this season, with former coaches from each school sitting in their home or nearby popular hangout to analyze …
  • The Most 'Shameless' Product Placements Ever
    If Cracked says it, it must be coming from our collective intelligence. Here's their list of the ten most shameless product placements. At number ten: Reese's Pieces in ET. Nine? "Little Nicky" with Adam Sandler eating Popeye's. There's the transforming Camaro in in "Transformers." The absolute worst? "Mac and Me" which I -- and probably you -- have never heard of. Evidently backed by McD's and Coke, it's about aliens who come to Earth and can only survive if they drink Coke.
  • The Top 25 Most Influential Ads For Nike
    Starting with the very first "Just Do It" ad in 1988 (hard to believe it was that long ago) Nike has had some of the most ground breaking spots in any product category. Here's a roster of the best. They include the first ad featuring 80-year-old ultra marathoner Walt Stack, and also an ad with Spike Lee, who plays his character Mars Blackmon from his first film, "She's Gotta Have It." He stands on Michael Jordan's shoulders.
  • Ads Help Make Life Sweet At Hershey
    Hershey never used to advertise much at all, but since 2006 the brand's ad tab has grown from $108 million to $580 million this year. The spend is for Hershey and Reese's brands, but also smaller brands: Rolo and PayDay for instance.
  • NFL, Lenovo Alliance Brings Fantasy To Forefront
    Tech company Lenovo, entering its second season as an official NFL partner, is producing a series of fantasy football videos that include such players as Andrew Luck, Matt Forte, Larry Fitzgerald and Alfred Morris, which support the firm's Fantasy Coach of the Year activation and will ultimately enable one fan to have an active role in the selection of the Pro Bowl roster.
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