Some brands are paying more than $10 million to advertise on iTunes radio. Apple is rapidly expanding its iAd team to cover advertising on the new service. major brand names have already signed up to advertise on the ad-supported music service. Apple posted five iAd jobs to its own job board and added 35 more listings on LinkedIn in August.

Yahoo's chief operating officer Henrique De Castro may be heading out the door because he hasn't improved the ad business. Sources close to Yahoo say that De Castro had better ad results because he's in CEO Marissa Mayer's crosshairs. There has been murmurs that De Castro could be gone by the end of the year, according to numerous sources. Acquisitions not withstanding, the ad business is flat.

Shares of Martha Stewart's company sank as much as 6.5% yesterday after The Post exclusively reported that the company's controversial deal with JCPenney for home goods is coming to an end. Penney CEO Mike Ullman has decided to ditch a line of Martha Stewart products amid disappointing sales and a year-and-a-half legal battle with Macy's, which claims the deal violates its own licensing pact with Stewart.

With the merger of US Airways and American Airlines threatened by the Dept. of Justice, it would seem JetBlue might be next for a pairing. But the CEO of the carrier says that won't happen any time soon. Dave Barger told reporters at this week's Reuters Aerospace and Defense Summit that while his airline is invested in the results of other carriers' mergers, the idea of getting hitched is "just not of interest to JetBlue. Independence into the future is our plan."

Isn't the Super Bowl nearly half a year from now? Not for advertisers. Even before the official start of the season Dannon's Oikos brand, Anheuser-Busch, Intuit and GM have jogged onto the field. A fifth will announce next week. "It's a little surprising it hasn't been this early in the past," said David Campanelli, who directs national TV at Horizon Media. Fox is selling some 30-second slots for a record $4 million.

One quarter of the most popular tracks in the Billboard charts over a three-year period reference alcohol, with Patron tequila, Hennessy cognac, Grey Goose vodka and Jack Daniel's whiskey accounting for half of brand mentions in the songs, according to a new study. Alcohol mentions were most common in urban songs (rap, hip-hop and R&B), with 38% of featuring drink, followed by country (22%) and pop (15%), says the Substance Use & Misuse report from Boston University School of Public Health and the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.

Coca-Cola's Fruitwater, Hershey's Cadbury Screme Egg, Rayovac Flashlight, and Clif Builder's Max are among the winners of 17th annual Convenience Store News Best New Products Awards, which awards top products for the convenience industry. After a month of testing, a consumer panel has selected 21 products as the best items introduced in the past year.

U.S. new car sales appear to have reached a six-year high as buyers raced back to showrooms in hot August - but the news wasn't all good from a consumer standpoint. While car sales are adding momentum to an economy still looking for traction, buyers may have wound up paying record prices for new vehicles last month, according to a preliminary analysis.

Dunkin' Donuts will continue its three-year promotional partnership with New York Giants quarterback Eli Manning, the company said Wednesday. This marks the second year Manning has worked with the beverage-snack chain, which is owned by Canton, Mass.-based Dunkin' Brands Group Inc. Manning will promote the brand's Mobile App and Iced Coffee in the New York metropolitan area in the upcoming football season.

Jim Bean has had different tags, themes and affinity marketing for different countries and regions. No longer. Beam's first-ever global campaign has common imagery and tags across more than 100 countries. "Make History," will launch in the fourth quarter and last multiple years, spanning TV, digital, social media, print and out-of-home advertising. The effort will weave in some of the 218-year-old brand's heritage while calling on millennial consumers to make their own history.