Ninety percent of respondents in a new poll say family and friends stop paying attention to them in favor of something happening on their digital devices. The online survey of 2,025 people found that 87% of respondents say these interruptions are getting even more frequent than they were a year ago.

Charles Barkley will be at the NCAA tournament as a spokesperson for CDW, playing an IT guy who has brought success to the fictional Gordon & Taylor company. In the ad, he has to deal with the challenges of growth, which includes hiring mimes and other street performers, holding meetings in elevators and watching corporate executives throw money around while the tech team "watches every cent."

Starbucks is teaming with Oprah Winfrey for Teavana Oprah Chai tea. At the company's annual meeting in Seattle, CEO Howard Schultz introduced Winfrey, then embraced her and explained why Teavana is the first brand, product or company with which she's aligned herself. "Starbucks is about nurturing the human spirit," said Winfrey to an admiring Schultz. "That is my goal in life and what my brand has become."

Americans spent an all-time high of $55.7 billion on their pets last year, and spending will creep close to $60 billion this year, the president and CEO of the American Pet Products Association told buyers and exhibitors at the Global Pet Expo in Orlando, Fla. The biggest chunk, $21.57 billion, went for food.

Networks are spending more and more on digital at the expense of traditional TV ads. And sellers are offering more digital real estate. That follows consumers' devotion and dependence with regard to Internet media and mobile devices. Over the past year, the digital marketing industry has seen several major video developments that stand to alter the way we think about reaching viewers. One example is the Interactive Advertising Bureau's new-to-market digital video ad units. Read about other digital-video friendly changes at the jump.

The Viper has always had serious niche appeal and not in a good way, especially compared to cross-town rival Corvette. Now, with weak sales after last year's revival, the company may shut down production for nearly three months, although some sources suggest that could stretch on well into the summer. Chrysler Group only sold 591 of them last year, and its dropping, while Chevrolet has churn out its seventh-generation "C7" Corvette to feed demand.

Prices are rising for a range of food staples, from meat and pork to fruits and vegetables. Food prices rose 0.4% in February, the most since September 2011, per new Bureau of Labor Statistics stats. Beef and veal saw a 4% jump from January as inflation stayed flat, and gasoline and energy prices fell. The Agriculture Department expects grocery store prices to increase as much as 3.5% in 2014, up from 0.9% last year.

Sony has unveiled a prototype headset code-named Project Morpheus for the PlayStation 4. It was shown at the Game Developers Conference in San Francisco in hopes it would generate to support for the project. The idea is for a 3-D virtual reality experience that goes beyond gaming, such as for viewing a NASA rover on Mars or for picking a hotel room.

Wal-Mart is piloting a new small-format convenience concept called "Walmart To Go," the first of which has opened in Bentonville, Ark., location of the retailer's corporate headquarters. Wal-Mart says it is not to be confused with its other small-format concept known as Walmart Express, which is larger and includes a pharmacy and fresh food offerings.

Under the banner, "LeBron has changed the game again," Coca-Cola is unveiling a cherry-orange-flavored Sprite formulated in conjunction with the NBA star. Despite its limited-edition lifespan, Sprite 6 Mix will come with a full-fledged marketing platform to include TV, Internet, social media, billboards and an under-the-cap sweeps.