Business Insider
Brands like Pillsbury, General Electric, Budweiser and Hoover probably don't have certain vintage ads in their corporate hallways. Here at the jump are ads that are so sexist they would nowadays get a company sued within inches of its life. The Pitney-Bowes one has to be seen to be believed, but there's one from GE that manages both extreme racism and sexism at the same time. And the one for Hoover vacuum cleaner suggesting it's a great Christmas present for the wife.
Convenience Store News
Brian Hannasch will be promoted to the position of president and CEO at Alimentation Couche-Tard Inc. He will replace founder Alain Bouchard, who will become executive chairman of the board of directors. He joined Couche-Tard in 2001, following its acquisition of the Bigfoot convenience store chain. He has served as chief operating officer of the parent of Circle K convenience stores since 2009.
NPR
Craft beer sales jumped 20% last year to nearly 8% of all beer sales in America, per the Brewers Association. Bart Watson, staff economist at the association said growth has averaged 10.9% growth over the last decade. There were 2,768 crafts operating in the United States last year, up from around 2,300 in 2012, according to the association.
Advertising Age
Yahoo CEO Marissa Mayer told brand marketers at the 4A's Transformational conference that she wants to take a more active role with advertisers. She said that Apple had run banner ads on Yahoo's home page last Thursday. "Apple spent money on a digital ad?" asked interviewer and GroupM Global chief digital officer Rob Norman. "They did," Mayer responded.
Automotive News
A group of recent college graduates made a video spot (at the jump) for the electric car company Tesla, basically for their portfolio. The company's CEO, Elon Musk, loves the minute-long ad titled "Modern Spaceship," which cost $1,500 to make. Talk about cheap advertising: Tesla recently posted the ad on its Facebook, Twitter and Instagram accounts and Musk tweeted out the video last week. Future collaboration? Maybe.
New York Daily News
Airbnb's sex-party situation is going to end up on Letterman, SNL, a law professor's syllabus, and as a real learning experience for the hospitality/apt. share site. The issue is going to be how to screen prospective customers without profiling them. In this case, there was no way to know "David" was a panty raidin', apt. trashing, adipocytic, XXX party promoter. Ain't we got fun.
Marketing Week
Domino's has complained to the British Advertising Standards Authority about a TV campaign from UK rival Chicago Town boasting it is the better-tasting pizza. The Chicago Town Takeaway spot says, "Voted No.1 versus Domino's." The chain says it ran blind taste tests that proved its credentials against the high street pizza delivery chain.
Detroit Bureau
On the heels of a huge recall to fix faulty ignition switches, General Motors announced another three recalls covering a total of 1.5 million midsize crossover-utility vehicles, commercial vans and luxury sedans. These recalls for problems that haven't caused accidents might have largely been relegated to the back page had it not been for the ongoing controversy over GM's handling of the ignition switch problem last month.
Nation's Restaurant News
Starbucks will add to its mobile platform with new payment features and applications giving users the ability to order ahead. At the company's shareholder meeting on March 19, it will update its iPhone app to allow some other stuff as well: a new shake-to-pay function designed to speed the payment process, as well as the ability to tip digitally for the first time.
NYSportsJournalism.com
With the FIFA World Cup coming in June and the 2016 Summer Olympics on the horizon, Brazil has become a hot focus of global sports and marketing attention. Performance sportswear and footwear company Under Armour said it plans to bring 70 retail and online destinations there that will stock UA inventory. It's part of a strategy that see activation and continued expansion in Brazil and worldwide.