With social video, great, relevant, brief content supported by robust seeding is vital. Facebook's new Premium Video Advertising, a 15-second HD format where clips launch without sound and close if they're scrolled past, has been in trials since December. Here's a list of pros and cons for users and advertisers.

GE is big on being a content-creating brand, and branding content. The recurring segment on "The Tonight Show," "GE's Fallonvention" being a prime example. And it is part of GE's latest big push into the industry's buzzed-about ad format: native advertising. As GE's executive director of global brand marketing, Linda Boff, explained, GE is "leaning in" to native advertising more and more.

Nothing speaks of the growing impact of craft beers than its appearance on tap at such bastions of Bud as major sports venues. Chicago's Wrigley Field, known as the least craft-friendly, is bringing in Goose Island beer. The 312 Urban Wheat Ale brand and the newly released 312 Urban Pale Ale will be sold by vendors throughout the stadium, according to the Cubs.

General Motors' recalls continued today when the company announced it was recalling 1.3 million cars because they may experience a sudden loss of electric power steering. This action puts the automaker at more than 5 million vehicles recalled in March. Last Friday, it added another 971,000 products covered by a deadly ignition switch problem.

Major League Baseball has first-year alliances with the likes of Church & Dwight, Target and Viacom/MTV. New lead advertising agency BBDO, NY is helping to usher in Opening Day with commercials under the theme, "For the Love of Baseball." This year also marks the 25th anniversary of a media pact with ESPN, as well as the start of a new eight-year deal between MLB and ESPN.