PepsiCo plans to start selling the Mexican food chain's popular Mountain Dew Baja Blast drinks in bottles and cans for the first time next month. The soda and snack food company says it's planning a national TV ad for the drink, which will be available for a limited time starting May 5. Reports of the bottled version of Baja Blast began circulating among Mountain Dew fans after a photo of it appeared online.
Allyson Witherspoon, Infiniti USA's new director of marketing, communications and media, talks about where the ad account for the luxury auto brand is headed. The account has long been held by TBWA Worldwide. Nissan is handled by Nissan United, the new Omnicom conglomerate in NYC. The challenge is that many still view see Infiniti cars and SUV's as up-market Nissans. Some keys to the Infiniti ad account are at the jump.
The Federal Trade Commission says states pushing stronger pro-franchise auto sales regulations versus Tesla's anti-franchise-model says such regulations protect the industry not consumers. In a blog post titled "Who decides how consumers should shop?", the Commission recounted the history of how direct sales have benefited consumers, starting with mail-order catalogs and, now, the Internet.
Look out, Beats, Samsung is looking for some elbow room in the booming world of high-end audio gear, starting with headphones. Besides the latter, there is a wireless Bluetooth speaker. The Level products launch globally in the coming weeks, but Samsung hasn't announced finalized dates and pricing for the U.S. yet. Top tier is the Level Over headphones that are noise-canceling and connect via Bluetooth.
Consumer advocacy groups want stricter limitations on marketing of electronic cigarettes. Fran Silverman, editor of Connecticut-based Truth in Advertising, said analysis of complaints show marketers are making questionable product claims. Complainants say the e-cigs are being marketed to minors, and that the devices are sometimes being used in sketchy "free trial" offers.
After 57 years of being based in the trend-setting Los Angeles area, Toyota Motor Sales U.S.A. is moving its sales and marketing headquarters to Plano, Texas, sources close to the matter said. The move will occur in stages and take two years to complete, the people said. Most of Toyota's 5,000 Torrance-based headquarters management and employees will be affected.
Chicago ad agency Leo Burnett is taking the annual take your kids to work day to a whole new level, with 18 floors of activities ranging from acrobatic dog shows and manicure stations to interactive video games. Some 525 children descended upon their Wacker Drive headquarters Thursday for an over-the-top production that was far from a typical day at the office.
Unilever, the maker of Magnum ice cream and TRESemme shampoo, forecast weaker first-half profit margins and reported the slowest sales growth at its personal-care unit in more than three years, sending the shares lower. The slowdown in Unilever's personal-care sales growth from 7.3 percent in the fourth quarter was notable in light of increasing competition from Procter & Gamble Co.
Procter & Gamble expects to cut marketing spending this year as it uses savings to offset effects of foreign currency devaluations on its bottom line, Chief Financial Officer Jon Moeller said on the company's earnings conference call on Thursday. Savings are coming from efficiency gains both inside the company and outside, such as increased use of digital media and less spending on agency fees.
Chobani said on Wednesday it has received a $750 million investment from private equity firm TPG, in a move that will spare the Greek yogurt company from a serious cash crunch, according to several people familiar with the matter. The TPG investment, which comes in the form of a second lien loan, comes with warrants that could give the private equity firm up to a 35% stake in Chobani down the line.