Mazda didn't roll out its all-new MX-5 Miata at the New York Auto Show last month, but the roadster's 25th anniversary special edition isn't going to, either. That's because it got completely snapped up and then some by buyers registering on Mazda's microsite for the car. When it went on sale yesterday, it took a grand total of 10 minutes for the maker to log 250 registrations.

Near bankruptcy, Blockbuster is hoping to accelerate from bricks to clicks with the introduction of "Blockbuster Everywhere," an API designed to deliver films, reviews and real-time inventory to phones, set top boxes, gaming consoles and other point-of-sale locations such as gas stations.

Facebook is expanding its video advertising service to Britain, Brazil and five other countries. The 15-second video ads appear in users' newsfeeds and play automatically with the sound muted until they are clicked on. Facebook began selling the ads in the United States in March to a small group of marketers including insurance company Progressive Corp. and television broadcaster NBC, a unit of Comcast Corp.

General Motors is recalling 2.42 million U.S. cars, trucks and SUVs in four separate safety recalls, raising its recall total for the year to more than 13.6 million vehicles. GM said it expects to take a second-quarter charge of about $400 million, mostly to cover the cost of recalls announced during the period. The latter includes a $200 million charge from five recalls that GM announced late last week.

Desktop e-commerce spending in the first quarter of 2014 rose 12% year-over-year to $56.1 billion. It is the 18th consecutive quarter of positive year-over-year growth and 14th consecutive quarter of double-digit growth, according to comScore. M-commerce spending on smartphones and tablets added $7.3 billion for the quarter, up 23% vs. year ago, for a digital commerce spending total of $63.4 billion in the first quarter.

Telecomm company Vodafone linked an unusual cause-marketing effort to its brand equity around communication. In a village in Mexico where the last two speakers of a dying language, Ayapaneco, live. But they won't speak to each other. So Vodaphone brought in a Stanford University linguistic anthropologist to get them talking. A short film on it is part of the brand's "First" campaign. Vodafone has created a mobile site that serves as an Ayapaneco dictionary.

Burger King - ever aspiring for pop-culture coolness - is tweaking its slogan to something slightly hipper: " Be Your Way." That would, perhaps, be Millennial-speak for the more dated but culturally iconic "Have it Your Way." "We want to be talked about and connected to pop culture," says Fernando Machado, senior VP of global brand management at Burger King Worldwide, in a phone interview. "We want to be an iconic brand way beyond quick-service restaurants."

McDonald's is expanding the mom-friendly choices in its Happy Meals line, announcing Monday that it will offer Go-Gurt as option. Beginning July 4, Go-Gurt low-fat strawberry yogurt will be available in Happy Meals and Mighty Kids Meals as an alternative to French fries or to the apple slices that have been part of kids' meals since March 2012.

Amsterdam's Schipol Airport is is launching Destination Unknown, an online game tasking players with coming up with the identity of Schiphol destinations around the globe from Instagram user-generated photos. The game, developed together with FHV BBDO, includes location hints, some of which are pretty arcane, and users need to come up with the right destinations inside four minutes for a chance of winning a free trip to one of the Instagrammed destinations.

On Tuesday, Air Canada will launch a new marketing campaign and a major repositioning of the company's brand image to become a global player in air travel. Eyeing Air France-KLM as competitors, it is devoting a larger share of its ad budget to global marketing. While Air Canada traditionally spent about 25% outside of Canada, it will head to 50%, per VP marketing Craig Landry.