Target found from research that Millennials see the retailer as a big-box store. Thus, Target is launching new mobile and digital initiatives, including an overhaul of the company's wedding and baby registry business. It is also adding integrated shopping lists with live store maps, and tests of same-day delivery for some online orders. And in a first-ever ad campaign for Target's digital services, the company will tout the services from a convenience perspective.

Ulta Beauty is aiming to open 1,200 stores in the U.S. with 100 to open this year, down from the 125 it opened last year, which was the most ambitious opening program in the company's 24-year history. The company reported a 20% growth in revenue last year, and has added 90 new brands since 2009, including several exclusive to Ulta.

Staples has opened a "Development Center" in downtown Seattle. The center comprises e-commerce and engineering teams who are charged with developing search, SEO and personalization programs and enhancements to Staples' digital commerce strategy. The lab joins Staples Innovation Lab in San Mateo, Calif., which lets the company tap Silicon Valley talent.

Morgan Flatley is the new CMO for Gatorade and Propel. She had been VP-marketing for Gatorade, having joined the brand eight years ago, overseeing such programs as the launch of G2. In her new role, she will lead Gatorade's approach to all consumer touch points, particularly the brand's young athlete target. She will be responsible for integrating products, packaging and marketing.

One of the actors who played a Hamster dancer in ads for Kia's Soul has been hit with a fraud charge for hamming it up while collecting state disability payments. The guy was also a backup dancer for pop stars like Madonna, and Chris Brown while getting disability. "Fraudulently collecting disability benefits is not only illegal, it disrespects legitimately injured Californians who are unable to work," said Insurance Commissioner Dave Jones.

Verizon this week told Netflix to stop displaying messages to customers saying the ISP is essentially to blame for for slow delivery of Netflix TV shows and movies. And Verizon also asked Netflix to pony up a list of customers on the Verizon network to whom Netflix delivered the notices. Netflix says it's just telling it like it is.

British Airways is taking the bespoke burger renaissance trend onboard first class. "The Flying Burger" will be added to the long-haul First Class Bistro menus this month. The burger is from three cuts of 100% British beef - chuck, cheek and onglet (hanger steak). Mark Tazzioli, BA's chef said the move reflects the a renaissance "With pop-up burger bars and food trucks opening in all the major cities."

California Chrome, the horse that has won the first two legs of the 2014 Triple Crown, will be wearing Skechers this weekend as it attempts to become the the first Triple Crown winner since Affirmed earned the title 36 years ago. Skechers has signed on as a marketing partner with California Chrome owners Perry Martin and Steve Coburn.

Nationwide has signed a deal that expands upon and enhances its alliance with the NFL's Denver Broncos, and to ensure the partnership's success Nationwide also has inked a five-year pact with Broncos quarterback Peyton Manning. Manning will appear in Nationwide marketing, including local and national TV spots scheduled to break in time for the 2014 season.

Hudson's Bay posted a profit in its first quarter, boosted by sales at Saks Inc., which it acquired last year and plans to bring to Canada starting with Toronto. "We've been seeing a very strong, positive trend in luxury items - the more unique, the more expensive, the more special a product is, the greater the demand we seem to be getting," said HBC CEO Richard Baker.