The Super Bowl has become a channel for personal brands. This year there was Tim Tebow for T-Mobile; Laurence Fishburne for Kia; Scarlett Johansson for SodaStream; and Arnold Schwarzenegger for Bud Light. Dannon used the other Full House sitcom cast to join brand regular John Stamos.

Kareem Abdul-Jabbar was inducted into the Naismith Memorial Basketball Hall of Fame in 1995 with one of the greatest resumes in the history of the NBA: Six NBA titles (five with the Los Angeles Lakers, one with the Milwaukee Bucks), six MVP awards, 19 appearances in the All-Star Game; and still the NBA leader in points scored, field goals made and blocked shots. So it's hard to argue with him when he states in a new Adidas commercial, "I Am the Blueprint."