Procter & Gambles' CEO Alan Lafley will tell Wall Street analysts and investors this week that he's working to jump-start sales and profit growth. Analysts are hoping for details during Lafley's presentation at the annual Consumer Analysts Group of New York meeting in Boca Raton, Fla. Nobody's ruling out an announcement that units like Iams pet food and/or Duracell are getting cut away or that there will be more stock buybacks.

Blueocean Market Intelligence has five social media predictions in retail for this year. They include the evolution to digital of traditional shopping experience; Pinterest as stronger alternative to Facebook and Twitter; increasing mobile commerce; content marketing will rely on social media to drive engagement; and social shopping will become a reality.

Ken Grossman, co-founder of Sierra Nevada Brewing Co., still runs the nation's biggest craft brewery, which makes about one million barrels of beer a year, and does over $200 million in sales. Beside the big boys, there are 2,700-plus breweries making higher-end brews. They are growing in numbers, and are 7% of the total U.S. market. Grossman says Sierra Nevada's secret is stay true, innovate and partner with tiny competitors.

Google wants to lift brand advertising by using comScore's real-time ad-tracking service. The deal between comScore and Google will allow Google advertisers to use comScore's Validated Campaign Essentials through Google's DoubleClick advertising service. Ad buyers will be able to monitor ad traffic in real time through the service, which gives them flexibility to respond in real time to real-time feedback.

Toyota Division is organizing U.S. marketing into "dynamic" product teams where 80 employees will have to reapply for newly created positions or take a voluntary separation from the automaker, which said it had to make the crew change "in order to meet our future business needs, and support our dealers and guests more effectively."

BMW, Volkswagen, Acura, Fiat (under the wings of Chrysler Group) and General Motors brands including Cadillac and Chevrolet lead a group of automakers that are driving headlong into marketing to reach consumers during the Winter Olympics and then immediately thereafter March Madness. Broadcast partner NBC is expected to pull in a Winter Games record $1 billion in ad revenue - topping the $852.1 million during the 2006 Winter Games in Torino.

Kroger Co., the biggest U.S. supermarket chain, faces a lawsuit claiming it deceived consumers by marketing a store brand as humanely raised chicken products when the animals were raised under standard commercial farming. The complaint is seeking class-action status against Kroger for allegedly misleading California consumers with claims about the grocer's "Simple Truth" premium-priced store brand of chicken.

Snack bars have achieved broad appeal as a snack or meal replacement due to being convenient, portable and frequently better-for-you, according to research by The NPD Group. NPD's SupplyTrack shows that the dollar volume of snack bars shipped through broadline foodservice distributors to total foodservice outlets grew 15% and units shipped by 13% in the year ending November 2013.

Tom Hanks is number one in Forbes' list of celebrities people regard as trustworthy, a list based on data from the E-Score Celebrity service, from E-Poll Research. Carol Burnett, still relevant after all these years, is number two followed by, you guessed it, Morgan Freeman. Michael J. Fox is next, followed by Betty White.

McDonald's, an official partner of the International and U.S. Olympic Committees as well as the NHL, gets to combine both alliances by adding its voice to a show on NHL Network that will track the hockey competition during the Winter Games in Sochi. Twelve nations and more than 100 NHL players are participating in the Games, giving NHL Network plenty of story lines when it airs a nightly half-hour live program during the Winter Games, NHL Tonight: 2014 Sochi Edition presented by McDonald's.