The frigid weather is freezing auto sales, and that might warm up a price war. General Motors announced it would offer more than $7,000 in discounts on some of its big Silverado pickups. The news sent shoppers to showrooms, but it is worrisome to investors wondering if slowing sales may trigger an incentive war, the kind that sucked the profits from the industry earlier in the Millennium.

On the eve of the NBA All-Star Game, with a weekend of activities scheduled for New Orleans and Smoothie King Arena, the league's marketing and media partners such as State Farm are looking to new Commissioner Adam Silver for ways to not only enhance their current alliances but to continue to build for the future. Tim Van Hoof, assistant VP of marketing, talks about the NBA, NFL, NHL and MLB and media partnerships.

"Flappy Bird was designed to play in a few minutes when you are relaxed," says Dong Nguyen, in an exclusive interview, his first since he pulled the plug on the app. "But it happened to become an addictive product. I think it has become a problem. To solve that problem, it's best to take down Flappy Bird. It's gone forever."

Mozilla last year announced that the latest version of Firefox would block third-party ad technologies by default. A year later, the non-profit Mozilla is launching an ad business, at the IAB's annual meeting in Palm Desert, Calif. The ads will appear within the tiles of Firefox's new tabs page, which will also begin to suggest pre-packaged content for first time users. Mozilla is calling the new initiative "Directory Tiles."

World Car of the Year is one of several trophies that will be handed out during the upcoming New York International Auto Show. And organizers have released their list of finalists. The list could deliver a few surprises to show-goers at the big apple considering a quarter of the finalists aren't available in the U.S. market. Sixty-nine international automotive journalists aren't limited by geographic barriers when making their choices. The finalists are...

Sears has debuted In-Vehicle Pickup, via Sears' Shop Your Way mobile app that lets customers pick up their online purchases at any Sears store within five minutes of arrival, without leaving the car. Shop Your Way members shop online, completing their purchase via computer or tablet. At check-out, they choose In-Vehicle Pickup and input details of the vehicle they'll arrive in, then sign in to their Shop Your Way mobile app and enable location services before leaving for the store.

Schneider Associates' Most Memorable New Product Launch survey examines how marketers introduce new products to consumers and how they're received. Over 70,000 new products are launched every year in the United States alone, yet more than half of US residents can't recall a single one. The online survey polled over 1,000 people over age 18. The results at the jump.

Nothing needs explaining here. What could be worse than Phablet? I know, 2012's Panasonic Eluga, which sounds like a large marine mammal. Try saying HP Pre 3 three times. That phone never came to the U.S. and the whole idea was killed by HP's acquisition of Palm.

GM revealed that compensation for CEO Mary Barra will be about $14.4 million, which is 60% higher than what her predecessor, Dan Akerson, received in 2013. The maker released the information early - two months of ahead of scheduled - to deflect criticism leveled at the company that it was not paying her what they paid Akerson.

Forrester Research data shows consumers are not nixing TV for Internet streaming just yet. Marketers, relax. In the report, Jim Nail, a principal analyst serving marketing professionals, predicted only a modest decline over the next five years in the percentage of households with pay-TV service, from 82% in 2013 to 79% in 2018.