Dressing rooms are the one advantage brick and mortar apparel stores have over ecommerce. With Amazon likely to pass Macy's in U.S. apparel sales in two years, the latter is trying gadgets like tablets to upgrade fitting rooms. At its Manhattan Beach, Calif. store, shoppers who see a style on shelves or mannequins that looks interesting, they use a Macy's app to select their sizes. The items are delivered to a fitting room through a chute.

Game publisher Electronic Arts is partnering with IMS Internet Media Services to open new advertising opportunities in the $4 billion Latin American market, with a focus on mobile games. "Video ads in EA games have a 2.5 times higher ad recall than television, making it a powerful place for brands to connect with their consumers," said Dave Madden, SVP of global media solutions of EA.

"I didn't do deals for anything less than $10 million," said Michael Jordan in a trial against defunct supermarket chain Dominick's. It was his testimony in his suit against the chain for using his name and identity without his permission in a 2009 advertisement in a special issue of Sports Illustrated that commemorated Jordan's elevation to the Basketball Hall of Fame.

For now, the HCD16 Vision-G is just a concept vehicle for Kia, but Peter Schreyer, chief designer and now co-president of Kia and Hyundai, is quick to tell you that it will have a significant role in the Hyundai brand going forward. The one-time Audi stylist has won wide praise for transforming two econobox brands into design trendsetters. Shreyer was responsible for designs that changed brand perceptions with cars like midsize Optima sedan, the Hyundai Sonata and Elantra.

Yum! Brands Inc. on Tuesday named Micky Pant its new CEO of Yum! Restaurants China. He replaces Sam Su, who is retiring from the Louisville, Ky.-based company. Yum said that Joey Wat, president of KFC China would take over as CEO of KFC. Peter Kao, SVP and brand general manager at Pizza Hut China, will take over as CEO of Pizza Hut. Both will report to Pant. Roger Eaton, Yum's chief operations officer, will be CEO of KFC outside of China and India and will report to Yum CEO Greg Creed.

The Committee of Advertising Practice (CAP) has produced a new set of guidelines for vloggers looking to work with brands. At issue is when editorial content becomes advertising. The guidelines follow an Advertising Standards Authority (ASA) ruling last year in which several sponsored vlogs for the likes of Oreo and P&G were found to be misleading. The new CAP guidelines highlight the fact that advertising rules apply across all media including online and social channels.

Gartner has released "The Hype Cycle for Emerging Technologies," which lists technologies currently burdened with the most overinflated expectations, where "Mission Accomplished" is not yet warranted, and in some cases, never will be: Autonomous cars; advanced analytics with "self-service" delivery; the Internet of Things; speech to speech translation; and machine learning are the biggies.

McDonald's stores in Taiwan encourage staff to dress up in fantasy outfits: sailors, maids' dresses and such. That practice has probably helped one server become the Pacific Rim's version of "Alex from Target." After a Taiwanese blogger uploaded photos of the clerk, netizens found out where she works, and the joint is packed. Yes, the college student, who doesn't look quite real, has since become a model and TV show fixture.

Ads whose content is meant to be memorable because it offends or startles viewers is used a lot, especially by campaigns and Ad Council-type spots. But does it work, especially on on younger generations? Two researchers analyzed five different types of shock and found that most respondents weren't offended into remembering the ads or brand.

Greg Hughes, former VP-marketing for Kraft's Heinz sauces and salad dressings division, is joining Beam Suntory as general manager for the U.S., where his duties include marketing oversight in the states. Hughes will report to Beam Suntory Americas President Tim Hassett and handle businesses including bourbon, world whiskey and innovation and mixables.