Chipotle, which had a less than stellar third quarter, plans enhancements to mobile and online ordering. The company is, for instance, working on an online program for catering that will allow customers to order, pay and have their order delivered, Moran said. He added this could potentially include another third-party delivery partner. Chipotle is already working with Postmates for delivery, as well as Tapingo on about 40 college campuses.
Brands are shifting budget from their traditional TV spots to increase digital video ad spend, following consumers' media consumption patterns. They are considering taking their TV buying in-house to ensure greater transparency, according to new research by AOL. Digital ad spend is set to pass $58 billion this year, of which digital video is set to be about $7.46 billion of that.
Just in time for "Back to the Future Day," the estate of the controversial automaker John DeLorean has settled a lawsuit over the use of his name. DeLorean, father of the Pontiac GTO, went off to create his own sports car company in 1985, resorted to fencing a suitcase of coke in desperation to keep the company going. One of its stainless steel sports cars became famous for its central role in the time travelling comedy-adventure series.
The San Francisco-based retailer North Face last month unveiled its first multi-media, global marketing campaign, "Never Stop . . ." According to Todd Spaletto, president of The company, it is a distinct and challenging strategy but important to build the brand worldwide. "As we've seen consumers around the world evolve their priorities in the outdoors and seek out greater challenges and pursuits, it became clear that we had a relevant global message to share that could impact the way people explore."
Avocados From Mexico will make its second Super Bowl appearance, returning to the game after having done well with the campaign in this year's game in February. GSD&M will again handle creative, while Havas Media handles media. The ad will run during the first commercial break of the Feb. 7 telecast on CBS and is part of a new marketing push, "Always There," touting the year-round availability of Mexican-grown avocados.
Although the microbial horse will have left the stable by then, Subway will stop selling antibiotics-steeped beef and pork by 2025. The company said it will only use non-antibiotic-perfused chicken by next year. Earlier this year, Subway pledged to remove artificial colors, flavors, and preservatives from its food in the future. The Natural Resources Defense Council and Consumers Union gave Subway (and most of its fast-food competitors) a grade of F for its current policies on antibiotics.
There's some chagrin and some "ho-hum" in consumer reports latest auto recommendations. First, the latter: Toyota and its upscale Lexus brand once again topped the 2015 "Consumer Reports" Automotive Reliability Study. And the chagrin: after having given Tesla S the highest rating ever, CR has now withdrawn its "Recommended Buy" endorsement from the battery car because of significant reliability issues. Also, there are big gaps between the best and worst manufacturers, especially with transmissions.
At an event in Laguna Beach, Calif., Apple CEO Tim Cook left phones and computers on the table. Rather, he talked about TV, the Watch and Apple Music. And cars. While not coming right out and saying "We got car," he did say the industry is about to change. "It would seem like that there will be a massive change in that industry," he said. "When I look at the automobile, I see that software is becoming an increasingly important part of the car of the future."
A new study from the Center on Alcohol Marketing and Youth, finds overall exposure to brand-Alcohol advertising predicts alcohol brand consumption among people between the ages of 13 and 20. They are more than five times more likely to consume brands that advertise on national television and 36% more likely to consume brands that advertise in national magazines, compared to brands that don't advertise in these media.
This season, as quarterback for the Green Bay Packers, Aaron Rodgers will face Bears, Rams, Lions, Seahawks and Vikings. But as spokesman for State Farm, he now faces a new challenge: Can a pixilated Aaron Rodgers in a Nintendo 16 Bit-like world - complete with the distinct look, sounds and graphics of iconic video games - and use his Double Discount Check belt to save the Packers from disaster?