Pizza Hut is launching a campaign this week featuring an improv comedy group, which will host a three-hour live YouTube-based broadcast, accessed through the microsite PizzaHutLive.com. The event this Wednesday involves giveaways of hundreds of prizes, including Xbox One, pre-release Halo 5: Guardians, selfie sticks and free pizza. Said Mehreen Shams, Pizza Hut's senior manager of customer relationship management, "We know our customers are there, and we wanted to meet them there in a fun and engaging way."

Fiat is partnering with pop star Pharrell, whose song "Freedom" is the track to a new 30-second TV commercial. The ad shows a montage of people driving 2016 Fiat 500X subcompact crossovers. This is Williams' second collaboration with Fiat. "Happy" was used in the 2014 commercial for the Fiat 500L, an ad that also featured Sean "Diddy" Combs. Eminem, Pitbull, Jennifer Lopez, Bob Dylan and Miranda Lambert have all been in Fiat Chrysler Automobile ads.

CEO of Publicis Groupe's Razorfish Global Tom Adamski has died after a battle with cancer. He was 43 years old. The digital marketer held a number of leadership roles within the Razorfish Global network throughout his career. Ad folks are going to social media to mourn his passing. Said Publicis CEO Maurice Levy, "We are deeply saddened by the loss of Tom Adamski. Tom was an important part of the Publicis family for many years, serving as a member of the P12, and left a significant mark on the Groupe."

Google said it will accept responsibility for any accidents resulting from a design flaw or component failure of its self-driving car. Blake Corbet, a managing director at PI Financial Corp. in Vancouver, B.C., says the subtext is Google eyeing the insurance game. "Google's willingness to accept full liability for accidents involving its driverless cars is, in fact, a Trojan Horse into the multi-trillion dollar insurance industry."

Famous Brands International has named Jonathan T. Drake CEO, the parent company to the TCBY Yogurt and Mrs. Fields Cookies. The Broomfield, Colo.-based company named Drake to succeed Neal Courtney, who left the company earlier. Since April, the position had been filled on an acting basis by Jeffrey P. Werner, managing director and operating partner of Z Capital Partners, the parent company. Drake most recently was vice president at Glanbia PLC, a global nutrition company.

If you watched "The Widower" on PBS (or BBC), you've seen actress Aupee Karim lately. Karim is now also PepsiCo brand ambassador in Bangladesh, where she will star in a new campaign for the company's Kurkure brand, which competes in that country's snack market. The ad for the product, which comes in three flavors, encourages people to do away with the usual overdose of artificial sweeteners.

Volkswagen is trying to show it means business when it says it will make things right and resolve the diesel emissions scandal plaguing the automaker. It just cut a deal with Daimler AG to hire its integrity officer to take on the same role at VW. Christine Hohmann-Dennhardt will join Volkswagen on its Board for Integrity and Legal Affairs to help the automaker clean up its severely tarnished image.

Target is partnering with online music app Shazam to power TV ads that ask consumers to "Shazam to Shop Now." Consumers can then immediately open their Shazam app, point their mobile device camera at the Shazam logo on the ad, and pull up a shoppable page featuring many of the items from the ad. Target ran a similar promotion last month.

AT&T has partnered with Uber to roll out connected car rides in four cities for a limited time to let passengers watch college football games live from tablets in the backseat during their trips. It is possible because AT&T acquired satellite-TV provider DirecTV in July. Under the partnership, ten Chevrolet Tahoe cars with AT&T wireless connectivity will do the rounds on four Saturdays in Detroit, Nashville, Houston and Atlanta in October and November.

Wayback Burgers' latest offer, the Crispy Chicken Sriracha Sandwich, doesn't just have sriracha between the buns. It has sriracha in the buns. Could this be a thing? Burger King's A.1. Halloween Whopper has a black bun infused with A.1. Sauce. Will burger chains (and suppliers) get drawn in by the temptation to turn other sauces into bun flavorings?